B2B Messaging Mastery

Allyson Letteri

CMO, Advisor, Author of Standout Startup

Clarify your positioning and launch messaging that fuels pipeline and sales

When your messaging is strong, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.

In just 2.5 hours, you’ll fix this.

You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.

You’ll learn how to:
✨ Define clear positioning that sets you apart
✨ Build messaging that actually drives pipeline
✨ Turn messaging into a homepage you can launch now

This workshop is hands-on and fast-paced.

You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.

This workshop sets the foundation for every part of your GTM strategy.

Workshop agenda

1:00PM EDT
Define Your 3 Ps Insights
Clarify your persona, competitive positioning, and brand personality using structured templates. Build the foundation for messaging that resonates with prospects and differentiates your product.

2:00PM EDT
Build Messaging That Converts
Turn insights into messaging that converts. Craft a clear USP, value props, and proof points that attract the right buyers and drive conversion across your website, sales collateral, and campaigns.

3:00PM EDT
Outline a Homepage That Sells
Turn messaging into a high-converting homepage. Define your hero, value prop sections, proof, and CTA so buyers quickly understand your product's value and take action.

What you’ll learn

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Identify your primary buyer and champion, so you can prioritize who to target with messaging
Use prompts to uncover pains points, desired outcomes, and buying behavior
Turn insights into a clear, usable ICP and persona overview for your team and AI

Map competitors and identify whitespace in your market
Define what makes your product different and better for your ideal customers
Craft positioning that is clear, specific, and defensible

Create a clear unique selling proposition (USP), the "elevator pitch" for your product
Develop compelling value propositions that highlight the top benefits of choosing your product
Identify proof points that build trust and credibility, while reducing risk to buy

Structure a homepage that guides buyers to action and generates leads
Create a strong hero module to hook interest and encourage prospects to keep reading
Outline a clear narrative, with value propositions, proof points, and CTA that convert

Learn directly from Allyson

Allyson Letteri

Contact

CMO, GTM Advisor, and Author of Standout Startup.

Who this workshop is for

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.
Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.
PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

What's included

Live sessions

Learn directly from Allyson Letteri in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Testimonials

Thanks so much for leading this course. I found it incredibly valuable and plan to share the workbook and lessons with my team. I know they'll find it helpful as well.
Head of GTM
Online learning platform (Series F)
The messaging you helped us develop and our new case studies are the reason prospects agree to meet with us. That's building our pipeline, it works. Thank you!
Co-founder and CEO
AI logistics platform (Seed stage)
Your course on messaging was amazing. Our product has grown tremendously over the last few years, but our positioning and product marketing is not as sharp as it could be. Now we have the answers.
Chief Business Officer
Vertical SMB SaaS (Series C)
Thank you for a great session! I already completed the entire workbook and found a lot of value doing so. It really helped me to distill the ideas I have in mind.
Co-Founder and CTO
HR services SaaS (Seed stage)
Thank you SO much for joining us! You were amazing and truly provided such actionable insights for the founders in attendance. This was one of my favorite sessions we've done!
GTM platform services
Pear VC
The workbook and workshop gave me lots of insights and inspiration. Key takeaway: know who you're selling to! Not only on a role basis, but what they're thinking and why they care emotionally.
Head of Marketing
Developer platform (Series A)