The Foundations of Your Personal Brand in 3 Hours
Alena Kozub
15 Years in Brand Strategy & PR
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Build the personal brand foundation you've been postponing — in 3 hours.
According to a national study conducted for Aurora University, half of American professionals say a strong personal brand now matters more than a strong resume — and that rises to 61% among business executives.
At the same time, launching a product has never been easier: according to Sensor Tower data cited by The New York Times, the number of new apps released on the App Store nearly doubled in the first half of 2026 compared to all of 2025. At the era where everyone is shipping something, the person behind it is what still can't be automated and what can build real trust.
You probably already know this. But you always find something more urgent, keeping postponing the basics.
In 3 hours of focused work, you'll leave with the real foundation of your personal brand — and a methodology for using it daily on social media. In other words: how to keep posting even when you feel overwhelmed.
The methodology we apply in the workshop is based on world-leading brand-building practices used by global companies and products, adapted through social and psychological principles.
What you’ll learn
You'll be able to define your brand foundations so you can show up with clarity. You'll leave with your own brand blueprint.
Map the market you're actually competing in
Identify the core psychological principles behind why some brands are remembered and most are forgotten
Pinpoint why consistency is important
Identify what you stand for, who you're speaking to, and what makes you different
Turn that clarity into your own brand blueprint
Leave with a real foundation
Set up a simple structure for showing up on social media without burnout
Create your AI companion that will help you with writing posts in your style
Workshop agenda
Market Reality & Brand Foundations
The market forces making personal brand non-negotiable — and the core principles any strong brand is built on.
Intro to the Brand Framework
The framework we'll use for the rest of the session
Personal Work
A guided working session — you apply the framework directly to your own brand, in real time.
Building Your Digital Twin
Turn your foundation into a working system for showing up online
Learn directly from Alena
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Who this workshop is for
Solo founders who want to turn their personal brand into a real marketing channel
Experienced entrepreneurs who want to bring clarity to their brand across several ventures, roles, or pivots
Professionals who want to stand out in a competitive job market
What's included
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Live sessions
Learn directly from Alena Kozub in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$300
USD
11am–2:30pm EDT