Agent Campus

Inaugural Cohort

Cohort 1

A tactical course for IT companies, agencies, and lead gen experts who want to scale your content, sales, or thought leadership and out-compete in the AI-era (for sales, marketing, and productivity). --------------------- It's mid-2025, and using AI tools alone is no longer a competitive edge. For the next coming years, you need to start leveraging AI agents that help you scale and compete. AI Agents Bootcamp is a four-week, high-accountability program&nbsp;that helps you confidently prototype and deploy AI agents for your own business. AI is moving fast—but so are the opportunities.&nbsp;The time to build AI agents is&nbsp;now: companies of all sizes are initiating AI agent programs in 2025. This isn't yet another cohort class that promises to "break you into AI".&nbsp;We will be doing hands-on work to teach you&nbsp;how to ideate, scope, and prototype AI solutions. Everything from leadgen to marketing is changing rapidly with AI, as we speak. AI agents can already do the vast majority of work that junior sales people can do. This isn't a hypothetical - it's a fact. And the most forward-looking companies are already using AI to automate their outbound, inbound, lead gen, marketing, and even customer support. But still, the vast majority of companies are struggling to adopt the "AI-native" sales and marketing processes, despite AI agents becoming easier to build than ever before. Why? First, many are confused about how to redesign their existing processes with AI. Exactly which use cases do you prioritize, and how do you integrate AI agents into workflows? What does an AI agent even mean? Second, they don't know how to confidently architect agentic workflows that actually do their bidding. How do you ensure that AI agents are reliable, safe, and most importantly, gets the job done? Third, they aren't just ready to take the leap of faith with 3rd party AI automation tools yet. They want to have more control over their AI workflows, without outsourcing everything to some AI startup that charge thousands per month. --------------------- This course solves that. With this workshop, you will get help in three ways. &gt; First, I will share you the exact blueprint for building your own AI employees (AI outreach agent, content agent, research agent, etc) that I use to automate outreach, parallelize research, and streamline business processes. I developed these agents to solve my own painpoints running a SaaS business, and to help clients (content creators, IT consulting firms, lead generation agencies, Venture Capital firms) scale their business. I will walk you through the templates to clarify every bit of detail, so that you can extend it and customize for your own needs in the future. With these agents, you will get a massive head start versus building everything from scratch, and figuring out everything on your own. The time saved and extra insights will give you the edge you were looking for to stand out from competition - before others catch on. &gt; Second, you will receive a relevant crash course on AI agents, so that you have a "solid grip" on the AI landscape without being flooded with information - and help your own team and clients with the knowledge. I will give you the requisite and pertinent "theoretical knowledge" to understand why the AI agents are built the way they are, so that you know "how the sausage is made". This will leave you with a solid foundation to "learn on your own" after the course. &gt; Third, I will provide you the mentorship throughout the program to help you actually integrate the AI agents into your business processes - so that you can have the confidence to move forward. Through office hours, you will have access to me to ask any questions about the agents or course materials. Through build labs, you will see how I explain agents are built. No mysteries or holding back. --------------------- So why act now? AI is moving fast—but so are the opportunities.&nbsp;The time to build AI agents is&nbsp;now: companies of all sizes are initiating AI agent programs in 2025. In addition to lectures, I will show you three AI agent employees - an AI outbound sales agent, BDR, and an AI content agent ($5,000 total value). By the end of this course, you'll learn:• How to build AI automations that will help scale sales and marketing to research leads, automate personalized outreach, score leads, and qualify leads - all without spending $1000's per month on marketing automation SaaS.• How to easily find worthy AI agent and automation opportunities&nbsp;in different domains, with explanations of proven implementations.• When to use agentic architectures vs. automations—and how to design the right solution• How to rapidly prototype AI agent and automation solutions&nbsp;that demonstrate value and de-risk execution You'll also get:• Labs where I go over the AI agents: one on AI sales rep, one on AI sales ops agent (for extracting customer insights from sales calls, and generating content ideas)• Frameworks and templates&nbsp;for opportunity validation and solution architecture• Reusable code, prompts, and scaffolds&nbsp;to speed up your own builds• Weekly&nbsp;live lectures,&nbsp;group coaching, and&nbsp;direct feedback&nbsp;from me throughout.

Scale and accelerate your business with a personal fleet of AI agents

Course syllabus

Although the course doesn't require any coding skills, some level of technical familiarity is very helpful to internalize lecture material

Basic technical fluency with APIs, Webhooks, etc.

Much of "building AI agents" involves prompting and conceptual familiarity with how "AI" works.

Some familiarity with AI (prompting, using ChatGPT)

We will go over any theoretical concepts or lecture material required to progress toward the course, or build your projects.

Live Lectures

Get help with lectures or projects

Weekly Office Hours

Weekly Build-Togethers 

Course schedule

Sales and Marketing Professionals Learn how to automate everything (follow up on every lead, automate outbound, research and score lists)

High Ticket Offer Consultancies Learn to scale outbound and generate valuable leads without spending thousands on lead services per month.

Lead Gen + Marketing Agencies Increase your bottom line by streamlining your own offerings with proven AI solution templates

Who is this course for

What you’ll get out of this course

Transform your outbound to be 10x more productive without adding headcount by offloading tasks to AI agents - anywhere from outreach to lead research, and more.

Scale your sales and marketing with AI agents

Don't spend months or years reinventing the wheel on building AI agents for sales. There's no time for that! Bootstrap from my AI agent templates, and customize them as you see fit with my guidance. Save months of headache.

Ready to use AI agent templates for sales and content. 

Gain a systems-level understanding of how to wire up tools, APIs, models, and workflows to create agentic solutions that are robust, not just clever demos.

Architect AI agents with confidence

Are you ready to actually learn what AI agents are, how they are made, and how to make them on your own - without just "talking about AI agents"? This course will solve that.

Level up your technical comfort with AI agents

I will cut through all the AI youtuber and social media hype and tell you what matters and what doesn't, when it comes to building AI agents and automation. This will save you a lot of confusion about which path to take, what tech stack to invest in, etc.

Figure out the "right" tech tools & tech stack to build with, without being led astray

Build AI employees that scale marketing, streamline sales, and increase profits, mentored by ex-AWS AI engineer and Alexa PM.

John Hwang

AI Native Sales and Marketing with AI Agents

Founder, Enterprise AI Trends | Ex-AWS, Alexa, Morgan Stanley | Stanford CS

Get clarity on what "AI native" means, and how to rewire business practices to fully maximize ROI from AI agents

What "AI Native" Means In Practice

Our step by step framework makes it easy to identify and qualify impactful AI agent opportunities at your company

Framework for identifying high impact AI opportunities

Using sales and marketing as an example, we cover concrete examples of using AI agents to eliminate 80%+ of drudgery

Learn directly from Agent Campus

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