A tactical course for IT companies, agencies, and lead gen experts who want to scale B2B sales without increasing headcount and compete in the AI-era (outbound, inbound, and sales automation).

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You're probably aware that sales, marketing, and go-to-market playbooks are being rewritten by Gen AI.

Everything from outbound lead gen to B2B marketing is changing rapidly with AI, as we speak. AI agents can already do the vast majority of work that junior sales people can do. This isn't a hypothetical - it's a fact.

And the most forward-looking companies are already using AI to automate their outbound, inbound, lead gen, marketing, and even customer support.

But still, the vast majority of companies are struggling to adopt the "AI-native" sales and marketing processes, despite AI agents becoming easier to build than ever before.

Why?

First, many are confused about how to redesign their existing processes with AI. Exactly which use cases do you prioritize, and how do you integrate AI agents into workflows? What does an AI agent even mean?

Second, they don't know how to confidently architect agentic workflows that actually do their bidding. How do you ensure that AI agents are reliable, safe, and most importantly, gets the job done?

Third, they aren't just ready to take the leap of faith with 3rd party AI automation tools yet. They want to have more control over their AI workflows, without outsourcing everything to some AI startup that charge thousands per month.

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This course solves that. With this workshop, you will get help in three ways.

> First, I will share you the exact blueprint for building your own AI GTM employees (AI SDR agent, AI BDR agent, and AI Customer Insights and Content agent) that I use to research and score leads, automate outreach, and streamline sales processes.

I developed these agents to solve my own painpoints running a SaaS business, and to help clients (IT consulting firms, lead generation agencies, Venture Capital firms) scale their outbound. My agents have worked in the toughest verticals, including educational institution leads.

I will walk you through the templates to clarify every bit of detail, so that you can extend it and customize for your own needs in the future.

With these agents, you will get a massive head start versus building everything from scratch, and figuring out everything on your own. The time saved and extra insights will give you the edge you were looking for to stand out from competition - before others catch on.

> Second, you will receive a relevant crash course on AI agents, so that you have a "solid grip" on the AI landscape without being flooded with information - and help your own team and clients with the knowledge.

I will give you the requisite and pertinent "theoretical knowledge" to understand why the AI agents are built the way they are, so that you know "how the sausage is made".

This will leave you with a solid foundation to "learn on your own" after the course.

> Third, I will provide you the mentorship throughout the program to help you actually integrate the AI agents into your business processes - so that you can have the confidence to move forward.

Through office hours, you will have access to me to ask any questions about the agents or course materials.

Through build labs, you will see how I explain agents are built. No mysteries or holding back.

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So why act now?

AI is moving fast—but so are the opportunities. The time to build AI agents is now: companies of all sizes are initiating AI agent programs in 2025.

In addition to lectures, I will show you three AI agent employees - an AI outbound sales agent, BDR, and an AI sales ops agent ($5,000 total value).

By the end of this course, you'll learn:

• How to build GTM AI automations that will help scale sales and marketing to research leads, automate personalized outreach, score leads, and qualify leads - all without spending $1000's per month on marketing automation SaaS.

• How to easily find worthy AI agent and automation opportunities in different domains, with explanations of proven implementations.

• When to use agentic architectures vs. automations—and how to design the right solution

• How to rapidly prototype AI agent and automation solutions that demonstrate value and de-risk execution

You'll also get:

• Labs where I go over the AI agents: one on AI sales rep, one on AI sales ops agent (for extracting customer insights from sales calls, and generating content ideas)

• Frameworks and templates for opportunity validation and solution architecture

• Reusable code, prompts, and scaffolds to speed up your own builds

• Weekly live lectures, group coaching, and direct feedback from me throughout.