Sales And Marketing For Vibe Coders Who Hate Sales And Marketing
Amir Feizpour
Obsessed with agents & entrepreneurship
Mike Simmons
Fractional CRO and Sales Leader
The app won't sell itself. Find your buyers and close without sounding salesy
You built an app or crafted together a service. You posted about it in three places and got two likes, one from a relative.
Or you reached out to a prospect who said "not right now" and you could not tell whether that meant no, later, or ask again.
Or you have a list of people who might buy this and no way to decide who to contact first.
Building got easier. Fitting what you built to real buyers did not: finding them, describing the product in words they already use, and working out what a "not right now" is saying.
This day treats sales as problem solving, a process builders already know how to run.
It goes in order: mindset first, then skills (asking questions, telling a story, deciding where your time goes, planning with accountability), then tools (account plans, call plans, and territory plans for choosing who to reach and what to say).
What you’ll learn
From a built app and no audience to a plan for finding buyers, pitching them, and handling objections
Map the communities and channels where your buyers already gather, and rank them for your project
Use an AI workflow to turn that map into an account list and a plan for who to contact first
Give a cold pitch at the start of the day, repeat it at the end, and compare the two
Rework your pitch with story and better questions, with written feedback from the group
Practice real objections in pairs and learn to hear the concern behind each "not right now"
Build a call plan for one real prospect with an AI workflow, so your next conversation is prepared
Workshop agenda
Welcome and how the day works [15 min, Amir]
Goals for the day and how exercises and feedback work. Each person names their project and who they think will buy it.
Baseline cold pitch [55 min, Mike]
Each person pitches their product to a buyer with no coaching, and the group writes feedback. This is the before that you compare against at the end of the day.
Mindset, questions, and where your buyers spend time [60 min, Mike]
Sales as problem solving and how to ask better questions. Then a mapping exercise: list the communities and channels where your buyers already are, with group feedback.
Lunch and learn: critique real sites and ads [40 min, Mike]
After a short framing on messaging, small groups review real landing pages and paid ads: who each is for, what it promises, and where it loses a buyer.
Handling "not right now" in pairs [50 min, Mike]
Pairs role-play objections from their own projects, then report back. Practice hearing the concern behind the answer and responding without getting defensive.
AI workflow: account list and territory plan [30 min, Amir]
Each student gets a workflow that turns their audience map into an account list and a plan for who to contact first. Solo work.
AI workflow: pitch and positioning rework [30 min, Amir]
A workflow rewrites your pitch using the lunch critique and the morning's questions, built around your own product and buyer. Solo work.
AI workflow: call plan and huddle [30 min, Amir]
Build a call plan for one real prospect, then a short group huddle before the closing pitches.
Closing pitch and written feedback [60 min, Amir]
Everyone repeats the opening pitch, in random order: one person starts and nominates the next. Everyone writes feedback for each presenter.
Debrief [15 min, Amir]
Compare before and after, why it changed, and what to practice next.
Learn directly from Amir & Mike
Amir Feizpour
Founder, CEO, Chief Scientist @ Aggregate Intellect Inc.
Mike Simmons
Fractional CRO at Catalyst, Phoenix. Former VP at O'Reilly's Safari Books
Who this workshop is for
Mid-career professionals choosing to leave their job to start something, and unsure which idea is worth betting their next few years on.
Mid-career professionals laid off or restructured out, exploring entrepreneurship with an idea that fits their experience.
Mid-career professionals who are employed but restless, exploring a business on the side and unsure which idea deserves their limited time.
What's included
Live sessions
Learn directly from Amir Feizpour & Mike Simmons in a real-time, interactive format.
Community of peers
Stay accountable and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
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