Build a GTM Operating System That Works Without You
Abhishek Ratna
Principal AI PMM at Atlassian
Go from manual GTM chaos to a fully deployed AI operating system.
You'll walk in as a PM or PMM who knows their product is good but can't figure out why it's not landing.
You'll walk out with a complete GTM operating system, positioning, launch playbooks, competitive intel agents, and automated workflows that you built yourself and can deploy at work on Monday.
This course is not frameworks on slides. It's a working system by week six.
What you’ll learn
You will take away a complete GTM operating system
Design & ship an AI-powered GTM stack using Claude Code and n8n
Automates research, messaging, and launch prep autonomously
No spreadsheets, no manual handoffs — a working system, not a doc
Apply positioning frameworks refined across 16 years at Google, Meta, Databricks & Atlassian
Use April Dunford's positioning jiujitsu and narrative architecture
Walk out with a complete positioning doc backed by agent-generated market evidence
Use Claude Code and Claude Skills to build agents that automate workflows
Automate competitive intel, content pipelines, and research
95% of past participants had zero coding experience - if you can use Claude.ai, you're ready
Create P1–P4 launch plans and AI-generated battlecards
Build sales enablement kits and demand gen strategies
Every asset is pressure-tested and refined by agents before it ships
Learn why developers ignore traditional marketing, and what actually works
Build developer personas and technical messaging matrices
Strategies drawn from a 50-hour DMA certification curriculum
Learn directly from Abhishek
Abhishek Ratna
Principal AI PMM at Atlassian
Who this course is for
Product Managers who own GTM by default
You ship fast but hand off go-to-market and hope. Build positioning, launch plans, and AI agents
Product Marketers drowning in scope
Your team shrinks but your workload doesn't. Gain hands-on Claude Code and agent skills
Technical founders scaling alone
You need the full stack - positioning to launch to dev marketing, and AI systems that make you win
What's included
Live sessions
Learn directly from Abhishek Ratna in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
6 live sessions • 6 lessons
Week 1
Apr
23
Optional: Office Hours 1
Thu 4/2311:30 PM—12:30 AM (UTC)
The AI-First GTM Mindset
Week 2
Apr
30
Optional: Office Hours
Thu 4/3011:30 PM—12:30 AM (UTC)
Positioning and Market Narratives for AI products
Schedule
Live sessions
1 hr / week
Thu, Apr 23
11:30 PM—12:30 AM (UTC)
Thu, Apr 30
11:30 PM—12:30 AM (UTC)
Thu, May 7
11:30 PM—12:30 AM (UTC)
Projects
2 hrs / week
Async content
1 hr / week