November 2025

Head of Research

Isabel Aneyba

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Gain hands-on mastery of AI research tools and frameworks to deliver trusted insights faster while maintaining the rigor that matters.

AI Research Expert | Johns Hopkins PhD

Google

Capital One

Bloomberg

Pinterest

John Whalen, PhD

PhD. O'Reilly author. Host of AI for UX, where I interview AI tool founders.

AI for Customer Research: Deliver Trusted Insights at Scale

CEO, AI Research Leader, Cognitive Scientist, O'Reilly Author

<h3>Why I enrolled</h3>
<ol class="list-decimal ml-8"><li><p class="p2-tall">Understand in which use cases (quality, speed, qual at scale) AI can help me, and practice how AI tools can support me:</p><ul class="list-disc ml-8"><li><p class="p2-tall">Prompt engineering for project scoping and guide development</p></li><li><p class="p2-tall">AI-moderated tools to improve turnaround times and qualitative work at scale</p></li><li><p class="p2-tall">AI listening tools for qualitative insights at scale</p></li><li><p class="p2-tall">Synthetic personas to practice the guide</p></li></ul></li><li><p class="p2-tall">Build a level of trust and confidence in key AI tools</p></li></ol>
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<h3>What I’ll apply</h3>

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Certificate

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