Q3 Product Storytelling Cohort

Assistant General Manager- Advertising & Marketing

Sabrena McDonald Radcliffe

Product managers who drive strategy, development, and launch of products.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

GTM professionals: sales, revenue operations, GTM engineering, customer success, and marketers focused on pipeline, positioning, pricing and launches.

Crafting compelling narratives to inspire teams, communicate vision, and drive action.

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Learn a clear process for discovering, defining, and delivering impactful product stories.

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

The Product Storytelling Cohort

Fractional Head of Storytelling

20 years turning complex products into compelling narratives.

<h3>Why I enrolled</h3>
<p class="p2-tall">I am Sabrena from Jamaica. For over 20 years I have been doing brand, product and creative storytelling. My goal for this course rests in refreshing and reinforcing my toolbox as a product/brand storyteller.</p>
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    <h3>A breakthrough moment</h3><p class="p2-tall">My 'aha' moment was acknowledging that all the frames of storytelling and product storytelling <em>(Donald Miller's "StoryBrand"- which I was already familiar with, Christopher Booker's "The Seven Basic Plots" and Joseph Campbell</em></p><p class="p2-tall"><em>s "Hero's Journey"); </em>all make the customer the central focus/main character and not the product per se. It was a great reminder that a product or brand is only appealing if they serve the customer.</p>

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<h3>What I’ll apply</h3>
<p class="p2-tall">Application of the "science of storytelling" in my product and brand storytelling efforts.</p>
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Certificate

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