Cohort 4

Senior SEO Manager,

Stefan Mustieles

Build AI solutions for your real marketing problems (not generic examples).

Previously @ Hugging Face, 10+ yrs in AI

Hugging Face

Amazon

Glowforge

Britney Muller

AI/ML Consultant, Entrepreneur | Former Hugging Face, Moz

Actionable AI For Marketers

<h3>Why I enrolled</h3>
My goal is to get a better understanding of automation and the tools used to implement it.Current tasks I forsee being automated <ul class="list-disc ml-8"><li>Quarterly content audits - identifying out of date content, content decay, or content for removal</li><li>Content creation workflows - from the content audit, add the out of date content to a workflow that produces a content brief from a predetermined template.</li><li>Monthly reporting - Currently feeding in performance data into Claude to a report alligned with rest of digital team reports. We then combine all digital reports into one to help with strategy setting</li></ul><ul class="list-disc ml-8"><li>Competitor analysis - I recently tested Perplexity's Comet for this with varying results</li></ul><ul class="list-disc ml-8"><li>Data entry - Taking spreadsheets of multiple data points, mapping them to database fields and writing to the database.</li></ul>



<h3>What I’ll apply</h3>
Creating more AI tools using Google Colab.

Certificate

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