The course is under development. This is a high-level preview of what it will cover.

July 2026 Cohort

VP Product Management

Lynn Carroll

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Developing intuition for what makes a great product — evaluating ideas, understanding user needs, and making tradeoff decisions.

Learn a proven, practical system for connecting product decisions to revenue, growth, and business outcomes.

Founder, Street Smart Product Manager

Capital One

Amwell

Best Buy

Defense Digital Service

AKASA

Shardul Mehta

Founder, Egress Solutions

Adobe

VMware

Bain Capital

Vista Equity Partners

Mike Smart

Business Fluency for Product Leaders Masterclass

Product Manager Academy

<h3>Why I enrolled</h3>
Translate product strategy into investable business bets<ul class="list-disc ml-8"><li>Learn a repeatable framework for evaluating roadmap investments as business opportunities—not just features.</li><li>Shift product conversations from effort, complexity, and priority scoring to expected business outcomes, ROI, strategic fit, risk, and confidence.</li><li>Better articulate why a roadmap initiative deserves investment relative to competing opportunities.</li></ul>Speak the language of the business with confidence<ul class="list-disc ml-8"><li>Develop a stronger command of financial, operational, and executive-level business terminology.</li><li>Feel equally comfortable discussing ARR, bookings, churn, margin, retention, growth strategy, investment tradeoffs, and capital allocation with Product, Sales, Finance, ELT, and the Board.</li><li>Move from understanding business concepts conceptually to applying them naturally in decision-making and executive discussions.</li></ul>



<h3>What I’ll apply</h3>
I'm excited to put the bowtie framework into practice to create more intentional partnerships across the business and better understand where product can contribute to company outcomes. The framework gave me a clearer lens for engaging with teams beyond Product and Engineering and identifying opportunities to support acquisition, retention, expansion, and operational efficiency.

Certificate

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