Cohort 8 - June 2026 - 4 weeks bootcamp

Director Demand Gen

Patrick Schindler

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Use AI to automate, optimize, and enhance your marketing, saving up to 3h daily, boosting ROI, and staying ahead in the industry

AI Consultant, fractional CMO, ex Nike

Nike

Picsart

Rask.Ai

Deloitte

Sololearn

Tata Maytesyan

15+ years of growth experience, ex growth leads at Picsart, Nike

AI in Marketing Bootcamp: build your agentic marketing OS in 4 weeks

Growth Architect and AI Marketing systems expert.
ex Picsart, Nike

<h3>Why I enrolled</h3>
Context:Starting in September, I’ll join hrmony as Head of Marketing. I want to use this bootcamp to better understand what it takes to build a modern, AI-first marketing organization—not by simply adding AI tools to existing processes, but by rethinking how marketing should operate when AI is part of every workflow.I deliberately chose a highly practical, hands-on program because my goal is not to learn AI tools in isolation. Instead, I want to gain enough real-world experience to make better decisions about how an AI-first marketing organization should be designed and implemented.Goals:1. Develop a Blueprint for an AI-First Marketing Operating SystemExplore and evaluate different approaches to combining human expertise, AI workflows, and agents, and develop a practical framework that can guide the future marketing organization at hrmony. 2. Automate High-Value Marketing WorkflowsIdentify recurring marketing tasks that can be automated to increase speed, efficiency, and scalability. 3. Create a Scalable Content &amp; Campaign EngineDevelop AI-supported processes for research, planning, content production, campaign execution, and optimization. 4. Build Practical AI AgentsCreate AI agents that support:<ul class="list-disc ml-8"><li>Market and competitor research</li><li>Customer and ICP insights</li><li>Campaign planning</li><li>Content creation</li><li>Reporting and performance analysis </li></ul>5. Launch a Real-World AI ProjectAs a practical side project, I want to relaunch the website of our local tennis club in Webflow and use as much AI support as possible throughout the process: from planning and content creation to design and implementation. Biggest ChallengeMy main challenge is not learning individual AI tools. It’s understanding how to build a truly AI-native marketing organization and deciding which workflows should be:<ul class="list-disc ml-8"><li>Automated</li><li>AI-assisted</li><li>Redesigned from scratch</li><li>Owned exclusively by humans</li></ul>By the end of the bootcamp, I want to leave with a practical framework, proven use cases, and a clear roadmap that will help me make informed decisions about building an AI-first marketing organization during my first 90 days at hrmony.



<h3>What I’ll apply</h3>

Certificate

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