Cohort 2

Researcher

Melanie Noble

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.

Managing Partner - Customer Centric LLC

Ecobee

lululemon athletica

G Adventures

Citi

Humana

JOHN GUSIFF

JTBD Quantified: Informing GTM, Product, and Experience

Customer Centric LLC

<h3>Why I enrolled</h3>
<p class="p2-tall">Learn how I can apply jobs to be done to my research work and also brush up on my quant skills. </p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">Using DisplayR and knowing how to draft a JTBD quant survey.</p>
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Certificate

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