Cohort 1

Founder and Deputy General Counsel

 McCormickBill

Startup founders building new businesses, from MVP to scale.

Defining how a product or company is differentiated and perceived relative to competitors.

You'll learn to sell your expertise comfortably, build a premium pipeline, and close confidently — without pressure or feeling gross.

Founder & CEO, Level Up 

Amanda Northcutt

Founder of Level Up. I help coaches & consultants build boutique firms.

The Sales Accelerator

<h3>Why I enrolled</h3>
<ol class="list-decimal ml-8"><li>Refine my ICP description.*</li><li>Complete product ladder.* Two sets of offerings? Refine names and descriptions.</li><li>Generate supportable test pricing.*</li><li>Develop test marketing plan.*</li><li>Build bowtie funnel.*</li><li>Understand and commit to written sales plan/ playbook.</li><li>Make connections for mutual support and feedback. </li></ol>*= ready for testing


 <h3>A breakthrough moment</h3>Getting real with y'all . . . <ol class="list-decimal ml-8"><li>I can do this. Productizing my expertise and selling without pitching are processes I can trust.</li><li>I am detaching from my business/vocation and both me and 'the business' are becoming stronger for it. </li><li>I am afraid to conduct VOCs. My rationale is that I don't have many ICP contacts and don't want to burn through them in an experiment. The real reasons are I don't like rejection and lack confidence about my Plan B. (Yes, I need to revisit #1 and #2 above. And keep praying.) </li></ol>


<h3>What I’ll apply</h3>
Clarity about my ICP, whom I thought I already knew well, improved my product ladder and my TOFU activities. (thought leadership). Now I'm truly ready for VOC interviews and have tools to help me course correct. Excited to put all this into practice!

Certificate

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