July 2025

Product Design Manager

Germari

Elevate your research: This hands-on course shows you how to harness cutting-edge AI tools and make AI your powerful partner.

John Whalen, PhD

AI for Customer Research: Future-Proof Your UX & Product Skills

John Whalen

<h3>Why I enrolled</h3>
<p class="p2-tall">I want to be able to confidently harness the various tools available  to conduct richer, more effective research, and share the knowledge gained in practical terms with my team. Specific areas I'm interested in:</p><ul class="list-disc ml-8"><li><p class="p2-tall">Prompt writing for research plans, conducting research, and synthesis </p></li><li><p class="p2-tall">Validating whether synthetic users are actually usable</p></li><li><p class="p2-tall">understanding what tools are available and how to use them</p></li></ul>
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    <h3>A breakthrough moment</h3><p class="p2-tall">The prompt provided was a great starting point - I will enjoy tweaking this further to meet my specific needs for each research project. </p><p class="p2-tall"></p><p class="p2-tall">Really sold on Marvin - I enjoyed the grid view on coloop but it felt like it had no further application or use - it's a great way to review the research synthesis and AI summary. But Marvin has great power as a repository tool - the preset deep research functions are great!</p><p class="p2-tall"></p><p class="p2-tall">I would worry about how slow Marvin is - it's not been the fastest even with this limited amount of data sets. So if an org threw all its research into the tool it might fall over at this rate? </p>

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<h3>What I’ll apply</h3>
<p class="p2-tall">The prompts! Will be refining them and thinking of various other methods and applications. I may also try and sell in some of the tools we were exposed to, what a great way to see what the tools are about. </p>
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Germari

Has completed AI for Customer Research: Future-Proof Your UX & Product Skills with John Whalen, PhD

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