July 2025

Staff User Experience Researcher

Mariah Levitt

Gain hands-on mastery of AI research tools and frameworks to deliver trusted insights faster while maintaining the rigor that matters.

AI Research Expert | Johns Hopkins PhD

Google

Capital One

Bloomberg

Pinterest

John Whalen, PhD

AI for UX Expert | Fortune 500 clientele | CEO, author & speaker

AI for Customer Research: Future-Proof Your UX & Product Skills

John Whalen

<h3>Why I enrolled</h3>
<p class="p2-tall">As a UX Research Manager and practitioner, I'm excited to learn the best ways and tools for incorporating AI into the full lifecycle of both qualitative and quantitative research, especially the time-consuming but vital tasks like scrubbing screeners or creating memorable artifacts/reports. I'd eventually love to be a go-to resource for AI integration in research process. One particular area I'm curious about is if it's possible to save budget on some stages so we can get back to the best part of qual research, international field research!</p>
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    <h3>A breakthrough moment</h3><p class="p2-tall">CoLoop's grid! I am used to using this format for my analysis and love that it lets me have the data by topic and participant + ability to interrogate it in that same format. I wish it had the data in verbatim form vs paraphrasing, but at least it links to the raw data. My other "aha" moment was in Marvin - how you could ask it to analyze male/female splits. I'm curious how long it takes to tag/code the participants for these types of analyses or if they suggest different splits. </p>

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<h3>What I’ll apply</h3>
<p class="p2-tall">meta prompting, creating personas, and hopefully doing some AI moderated interviews. </p>
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Certificate

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