Schedules alternate by cohort to support multiple time zones. This cohort meets in the afternoon (ET).


March 2026

Principle Service Designer

Kwok Chan

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Gain hands-on mastery of AI research tools and frameworks to deliver trusted insights faster while maintaining the rigor that matters.

AI Research Expert | Johns Hopkins PhD

Google

Capital One

Bloomberg

Pinterest

John Whalen, PhD

PhD. O'Reilly author. Host of AI for UX, where I interview AI tool founders.

AI for Customer Research: Deliver Trusted Insights at Scale

CEO, AI Research Leader, Cognitive Scientist, O'Reilly Author

<h3>Why I enrolled</h3>
<p class="p2-tall">To understand how to integrate AI into my research workflow, leveraging automation to perform low-level tasks while enabling AI to generate ideas and identify approaches I may have overlooked. I also aim to explore how AI can efficiently handle large volumes of data, interviews, and information without compromising the quality of research findings.</p>
<p></p>

<p></p>
<h3>What I’ll apply</h3>
<p class="p2-tall">Able to use AI in an effective way without compromising the quality of the research</p>
<p></p>

Certificate

Learn more about this course