Claude Code for PMs: Build AI Fluency in 5 Weeks
Will Lowrey
Product Advisor, Coach, Builder
Stop experimenting with AI. Start using it in your real PM work.
You know AI matters for your PM career. You just haven't started.
Maybe you've tried ChatGPT a few times. Maybe you've used Claude to clean up an email. But you haven't built AI into how you actually work every day: your PRDs, your competitive research, your stakeholder updates, your prioritization decisions.
This bootcamp changes that in 5 weeks.
You'll learn Claude Code by using it on your real PM tasks, not fake case studies. You'll leave with a personal toolkit of workflows, templates, and custom commands that keep getting better after the course ends.
I built this for PMs who haven't started yet. Not for AI experts. Not for engineers. For you.
What makes this different:
We start from zero. The free pre-work teaches you how to open a terminal.
You bring your real work. Every exercise uses your actual PRDs, research, and updates. 30 PMs max. Small enough for real coaching, big enough for great peer learning.
You build things you keep. Custom skills, commands, a CLAUDE.md file that makes every AI interaction smarter.
What you’ll learn
You'll learn how to close the gap between "I've tried ChatGPT a few times" and using AI in your actual PM work every single day.
Complete a competitive analysis in minutes that's more thorough than your half-day effort. Have AI explore angles you wouldn't have checked.
Learn Plan Mode, the technique that turns claude into something closer to a research partner.
Synthesize hundreds of user feedback data points into themes, rankings, and actionable insights.
Learn the 'interview technique': Claude interviews you about the feature instead of writing at you.
Build a claude.md file that teaches claude your product, your team, and your context. No more generic output.
What most people miss: AI isn't a writing tool. It's a thinking partner. That's what changes everything.
Apply various frameworks at speed! Most PMs skip the rigor because it takes too long.
Turn raw analysis into strategic narratives that executives actually read and act on.
The PMs who ship the best products test their instincts against data fast enough to iterate.
Every exercise uses your real PRDs, your real backlog, your real stakeholder updates. You'll use these on Monday!
30 PMs max. Small enough for reacl coaching on your specific work, big enough for great peer learning.
This isn't about AI theory. You build real skills by doing real work, with a toolkit that keeps improving.
Learn directly from Will
Will Lowrey
20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached
Who this course is for
The AI-Curious PM - tried ChatGPT or Claude casually but haven't built it into their daily workflow yet. You want a system, not more tips.
Documentation-Drowning PM - Senior PMs drowning in PRDs, roadmaps, stakeholder updates. You need to reclaim hours for strategic thinking.
The Team Leader - leaders who want to model AI-augmented work for their team. Master it yourself first, then bring the system to your org.
Prerequisites
This course is NOT FOR everyone
If you believe that AI is a fad and is going away, this isn't for you. We are leaning in to what the future can be.
This IS for Product and adjacent roles like TPM, Design, Engineering
If you are looking for ways of blurring the lines between your work and Product - this could be a great place to do just that!
Are You Ready To Try, Fail, Learn, and then Try Again?
Great! Then this is the place. We aren't looking for perfect. Just a willingness to try and fail forward!
What's included
Live sessions
Learn directly from Will Lowrey in a real-time, interactive format.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
13 live sessions • 9 lessons • 8 projects
Week 1
Mar
22
Optional: Technical Troubleshooting
Sun 3/227:00 PM—8:00 PM (UTC)Mar
22
Class 1 - Live Workshop - Research & Discovery
Sun 3/228:00 PM—10:00 PM (UTC)Mar
22
Optional: Q&A with Will
Sun 3/2210:00 PM—11:00 PM (UTC)
Sunday - Class 1: Research & Discovery using Claude Code
Lessons for Research & Discovery
Project - Complete a Competitive Analysis
Reflection: Research Before & After
Week 2
Mar
29
Class 2: Live Workshop - Creating a PRD with your data, your ideas, your context
Sun 3/298:00 PM—10:00 PM (UTC)Mar
29
Optional: Q&A with Will
Sun 3/2910:00 PM—11:00 PM (UTC)
Mar
25
Wednesday Q&A Session with Will
Sunday - Class 2: Creating PRDs for Your Team AND for Prototyping (for AI)
Lessons for Writing PRDs
Project - Write a PRD Using the Interview Technique
Reflection - Your Writing Process
Schedule
Live sessions
2-4 hrs / week
There is a weekly 2-hour live session and then 2 additional Q&A sessions each week.
Wed, Mar 25
11:00 PM—12:00 AM (UTC)
Wed, Apr 1
11:00 PM—12:00 AM (UTC)
Wed, Apr 8
11:00 PM—12:00 AM (UTC)
Projects
1-2 hrs / week
Work on turning the lessons into ACTUAL results for your work. This can and should all be done on your own actual content and work. It may start as adding to your plate, but eventually, it will replace a ton of the work you are already doing.
Async content
1-2 hrs / week
I'll be providing async lessons and video content for you to explore on your own and go deeper on the topics. It will be ~1 hour of content each week, and then you should practice it!
Frequently asked questions
$500
USD