12BRAVE Side Business Accelerator

Cohort 1

Validate ideas with AI, test demand, and gain customers—before building. Real tactics, proven.

Do what your corporate career never taught you — validate a real idea, package your expertise, and get your first paying clients

12BRAVE Founder | Business Launch Expert

Zalando

Deloitte

IKEA

METRO

McKinsey & Company

Victoria Sheer

Product Leader turned founder. 12 years in corporate, 6 building on the side.

12BRAVE Founder | Startup Advisor

Cognizant

Capgemini

ALDI USA

adidas

Heineken

Ekaterina Servetnik

Ex-Deloitte, Capgemini. 20 years in Service Design 

You have built more expertise than many startup founders will ever have. You just have never been shown how to package it, price it, and find the people who will actually pay for it. Be it a consulting offer or a Product.We built <a target="_blank" rel="noopener noreferrer nofollow" href="https://12brave.com/">12BRAVE</a> for mid-to-senior professionals with 10 to 20 years in corporate — engineers, finance, and product people. People who have been thinking about starting something on the side for too long without actually starting.AI has removed most of the reasons to wait. You do not need months of work before you can launch your first test, now it takes just a couple of weeks. And we will be there with you along the wayWhat you'll walk away with:↳ A packaged offer ready to sell, with clear positioning and pricing↳ Your first paying clients and a concrete plan to get more ↳ AI shortcuts for customer research, competitor analysis, and go-to-market ↳ A weekly rhythm that fits around a full-time job and does not require you to quit anythingBONUS: 8 successful founders joining live to share what actually workedApproach:<ul><li>Actual practical steps to follow along the course</li><li>Small Cohorts (10 people)</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course</li></ul>

Turn 10+ Years of Corporate Experience Into Your Own Side Business

Select and sharpen your business idea

Validate & shape your business idea with AI in a week

Package your idea into an offer that sells without marketing budget

Learn how to orchestrate AI tools without losing your own judgment

BONUS: Build your personal brand as an expert on LinkedIn

Engineering, finance, product, strategy, or operations. You have seen how businesses actually work from the inside.

10+ years in a corporate or consulting role

But you need to be ready to go out there. Talk to potential customers, test your idea. The framework is ours. The action is yours

Zero business experience required 

You do not need to be technical. You need to be willing to experiment with tools you have not used before.

A basic curiosity about AI

10–20 years in corporate. You have the idea. You just need the structure, the deadline, and the right people to finally make it real.

Too many ideas, no clear direction. You don't need more thinking time. You need a structured way to pick one and test it fast.

Your job is fine — for now. You want a real Plan B built on your expertise before you actually need one. Without quitting anything.

Launch Consulting or Coaching Business on the Side

Example: Co-founder of 12BRAVE (ex-Product Lead Henkel, Aldi)

Learn the prompts and tools to identify profitable niches, understand customer pain points, and analyze competitors

AI-powered idea validation

Discover how to validate your idea before building anything by testing real demand through small market tests

Tips how to test willingness to pay

See how to craft compelling service positioning that is easier to sell

From research to positioning

I'll break real students case studies on how they launched their side business and got clients

Real case study walkthrough

Launch Your Side Business with AI

AI-powered market research in under 5 hours

See how to integrate market research with customer insights to craft a to craft compelling positioning

Learn directly from 12BRAVE Side Business Accelerator

12BRAVE Side Business Accelerator

Courses

Side Business Accelerator: Validate & Launch with AI

Lightning Lessons

Launch Consulting or Coaching Business on the Side

Launch Your Side Business with AI

Launch Your Side Business with AI