1:1 intensive

Product Scope: Know What to Build and What You Can Afford to Build

Tracy Easter

Tracy Easter

AI Founder, Product Builder & Advisor | Ex-Google

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About this Intensive

You have a vision. Now decide exactly what to build, and what you can truly afford to build.

Dreams are big. Time and money are real. The mistake is trying to build everything at once and running out of both. We get clear on the exact thing to build first, check it with real people, and look honestly at what you can build right now. Maybe it is the full vision. Maybe it is a smaller version that still works. Maybe it is a smaller money-maker first.

This is for you if:

  • You have a vision and some proof people want it

  • You are ready to decide what to actually build first

  • You want an honest read on what you can afford to build right now

  • You want the work done with you and for you, not a course or a copy of a process

What You Walk Away With

  • A clear, honest plan for exactly what to build first

  • A true read on what you can afford to build with what you have

  • Your options laid out plainly: the full vision, a smaller version, or a money-maker first

  • A first version real people have weighed in on

  • Confidence that your time and money are going to the right build

You stop guessing what to build. You build with a plan.

You will not do this alone. You work with me and my team, both human and AI.

How it works

You apply. Then a member of my team, human or AI, reaches out to learn about you and your goals first. If there is alignment, I will send you the details and a simple way to pay. Then you book your first session.

Only a few spots open at a time, so we can truly focus on the people in the program and meet their needss

About Tracy Easter

Tracy Easter has been developing products for 27 years. She is a former Google Labs Area 120 startup founder funded $X Million in pre-seed investment and co-inventor on a Google patent. She is also a former GM, Product Manager, Product Designer, Tech Lead, and Head of Design and Research at Google. Now, she is a Founder and CEO who builds products and services at lightning speed solo, with AI agents as her team that can build 24/7.

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You have a product vision. Now decide exactly what to build, and what you can truly afford to build.