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Tracy Easter
AI Founder, Product Builder & Advisor | Ex-Google
You built a business. But does it fit who you have become?
Many founders pour themselves into a business that quietly drains them, because it never really matched who they are. You can feel it, even when the numbers look fine. We look at your business next to who you are, your gifts, and your purpose, and we tell you the truth.
You already have a business and something feels off
You want to be sure it still fits you before you go all in
You are tired of pouring yourself into something that drains you
You want the work done with you and for you, not a course or a copy of a process
The truth about whether your business fits who you are
Where it is aligned with your gifts, and where it is pulling you off course
A clear call: lean in, adjust it, or let it go
A path forward that fits the person you have become
You stop pouring yourself into something that drains you. You build from alignment.
You will not do this alone. You work with me and my team, both human and AI.
You apply. Then a member of my team, human or AI, reaches out to learn about you and your goals first. If there is alignment, I will send you the details and a simple way to pay. Then you book your first session.
Only a few spots open at a time, so we can truly focus on the people in the program and meet their needs.
Tracy Easter has been developing products for 27 years. She is a former Google Labs Area 120 startup founder and co-inventor on a Google patent. She is also a former GM, Product Manager, Product Designer, Tech Lead, and Head of Design and Research at Google. Now, she is a Founder and CEO who builds products and services at lightning speed solo, with AI agents as her team.
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You built a business. But does it fit who you have become? Let us find out, together.