The Strategy Academy

Cohort 1

You'll think like a senior strategist, run a structured brand strategy, see the real ROI of brand love, build AI tools to enhance your work


Strategy Director at Chill Create 

Uber

GetYourGuide

VICE

Zalando

Dentsu

Selicia Richards-Turney

Strategy Director & Agency Partner at Chill Create & Co-Founder at Power Circles

Once you have it, you will stop defending your work on taste &amp; start backing it with evidence.Too many brand, marketing &amp; creative professionals are expected to:<ul><li>Design the identity</li><li>Write the copy</li><li>Build the campaign</li><li>Plan the media </li></ul>....without real insights.You do what you can to get the work done - Reddit threads, insights from articles, social media &amp; McKinsey reports. You rush through the foundations because the deadline is already live &amp; you have to get moving.You present your strategy and it gets pulled apart, not because you're not good at what you do but because you're running in execution mode only.The chaos is not a you problem. That's a strategy problem.When there's no strategic foundation, every decision becomes subjective. Anyone in the room can push back.Street Wise Logic - the 3-step brand strategy framework gives you the process to change that.<ul><li>A discovery phase that indicates what product, comms, culture challenges you need to solve</li><li>A custom built AI-powered brand research tool that finds that core tension that you need to really build a brand</li><li>A repeatable system for turning insight into strategic decisions.</li></ul>That's when you become the most strategic person in the room.

Strategy without the guesswork: the thinking, framework & the tools 

Diagnose brand problems with precision

Run a structured brand strategy process

Conduct discovery that actually informs strategy

Build brand positioning from evidence

Build and use your own Brand Strategy GPT

Make brand the centre of every business decision

If you've been in the industry less than 2 years, this course will be more useful after you've had more context to apply it to.


At least 3–4 years of experience in brand, marketing, or a creative role

Some light familiarity with the tools are needed in order to pick up the custom tool builds with out an explanation on how LLMs work

You need access to the most popular  LLM models: Claude, Chat GPT, Gemini

Real or invented. The more genuine it is, the more useful your Brand Strategy GPT will be at the end. W

Prepare a project or brief you want to work on for day 1 homework

An in-house Brand or Marketing Manager ready to move from execution into strategy

A freelance brand strategist or consultant who wants to formalise their process, charge accordingly and deliver work that changes the game

An agency creative or planner who's been doing brand work but has never had a proper strategy framework to hang it on

Agency Partner @ChillCreate | Strategic Partner to to tech leaders | ex Uber | ex GetYourGuide

Translating Strategy Into Action

Strategy Director at Chill Create

Grace-Ann Marius

Founder at The Launch Gym

Why strategy isn't a list of priorities and what separates clear strategic direction from a document that collects dust.

What good strategy actually looks like

Every strategy is trying to resolve something. Learn how to identify that tension and why your job is to hold both sides

How to find the tension at the heart of any strategy

Whether you work in brand, comms, product or HR — how to take the same strategy document and make it work for you.

How to translate a strategy pillar into action for your role

The three questions every tactic needs to answer before you start and how to know if something is moving the needle.

What separates a good tactic from busy work

Know Your Worth: How Women Can Negotiate Without the Backlash

Krista Casey

Certified Coach | Co-Founder of Power Circles | Creative Director

Strategy Director at Chill Create | Co-founder of Power Circles

You'll recognise how negotiation shows up in every area of your life, from salary conversations to relationships.

Why negotiation is a life skill — not just a work skill

Women who ask for more are often penalised for it. That means you need a different approach not more confidence.

Why negotiation hits differently for women

Real examples of negotiation in action and the opportunities most women talk themselves out of before they even begin

How to spot the moments worth negotiating

The mindset shift that underpins everything  and a first look at the tools we teach inside the full course.

A preview of the 4.7 star Power Circles framework

The Hidden Rules. Why Talented Women Stay Stuck

The hidden systems shaping who gets promoted, heard and supported at work and why capability alone is often not enough.

Why talented women still struggle to progress

How patterns like over-performing, shrinking, perfectionism or people-pleasing form and quietly limit career growth.

The survival strategies many women develop unknowingly

A practical lens for understanding power, visibility and influence so you can stop blaming yourself.

How to recognise the system and navigate it differently

How custom frameworks and expert-led sessions help women reclaim confidence, negotiate better & build influence.

How To Make Brand The Centre Of Your Organisation

The difference between brand-first and transaction 1st businesses, and what it costs when you skip the foundations.

The real definition of brand strategy

Why the answer is rarely in the brief alone and how I use custom AI tools to surface deeper market insight.

How to find the problem underneath the brief

A 3-stage model for uncovering insight, shaping strategy & expressing it consistently across product, brand & marketing

Selicia Richards-Turney will make your strategic thinking indispensible

Selicia Richards-Turney

About Selicia

Courses

Brand Strategy Fundamentals for Marketing Professionals

Lightning Lessons

Translating Strategy Into Action

Know Your Worth: How Women Can Negotiate Without the Backlash

The Hidden Rules. Why Talented Women Stay Stuck

How To Make Brand The Centre Of Your Organisation