GTM for Product Managers & Executives
Aki Wijesundara, PhD
AI Founder | Google AI Accelerator Alum
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum
Launch Products That Actually Sell.
A 2-day intensive for product managers and executives who want a complete GTM playbook — from positioning and ICP to launch sequencing and cross-functional alignment — powered by AI tools that make every step faster.
You've built something great. The roadmap is solid. Engineering shipped on time.
And then the launch lands with a thud.
Not because the product was wrong — but because GTM was an afterthought. A checklist. A handoff no one owned.
Most PMs and executives know the product inside out. But the GTM motion stays fragmented, reactive, and disconnected from what customers actually care about.
The questions that keep coming up:
How do I define an ICP that the whole team actually agrees on?
How do I write positioning that sales uses on day one without a brief-back?
How do I align product, marketing, and sales before the launch goes sideways?
Where does AI actually fit in and what does it replace vs. what do I still own?
What's missing is a repeatable framework — and the AI tools to execute it faster than any team has before.
This is that framework.
What you’ll learn
Walk out with a complete GTM plan for your next launch — positioning, ICP, launch sequence, and AI-powered execution tools ready to go on
Use AI research agents to pull real customer signals from reviews, forums, and competitor positioning
Run an ICP validation framework that stress-tests your assumptions before you build a launch around them
Produce a single ICP document that aligns product, marketing, and sales in one source of truth
Use an AI positioning agent to analyze competitive messaging and identify your sharpest angle of differentiation
Build a messaging hierarchy from core value prop down to feature-level proof points for every persona
Produce a one-page positioning brief ready to hand to sales, marketing, and comms immediately
Design a launch sequence that coordinates product, marketing, and sales without a single dropped handoff
Use AI to generate launch assets — email copy, social content, sales enablement docs — in hours not weeks
Define your launch metrics so you know on Day 1 whether it's working and where to double down
Use a stakeholder alignment framework that surfaces misalignment early and gets everyone on the same narrative
Build a GTM RACI in 30 minutes using an AI-assisted mapping exercise so ownership is never ambiguous
Run a pre-launch red team with AI to stress-test your plan before it hits the market
Connect your GTM tools into an automated workflow using Make.com or N8N for research, drafting, and tracking
Build a GTM prompt library customized to your product and team so every future launch starts faster
Who this course is for
Product Managers tired of launches that underperform despite great products
Directors and VPs of Product who need to lead GTM cross-functionally without losing control
Startup executives who own both product and go-to-market and need a system, not just instincts and Anyone who's been in a launch post-mortem
What's included
Live sessions
Learn directly from Aki Wijesundara, PhD & Manu Jayawardana in a real-time, interactive format.
Lifetime Access to All Recordings & Materials
Revisit the materials and lectures anytime. Recordings and slides are made available to all students.
Community of peers
Stay accountable and share insights with like-minded professionals.
Guest Sessions
Webinar sessions hosted with industry network
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Complimentary Access to a Future Cohort
If you’re unable to fully participate or complete the program during your current cohort, you’ll have the option to defer and join a future cohort at no additional cost, allowing you to properly complete the experience.
Graduate With An AI Build Lab Agent for GTM
Full of the details of your favorite assistants & agents you will be using + a whole bunch of extras
2 Homework Assignments With Solutions & Walkthroughs
Optional coding assignments & walkthrough videos so you can practice every concept.
Detailed Vendor & Tools Workshops
Curated talks from industry experts working on evals, as well as workshops with vendors building eval tools.
One to One Mentoring Sessions
Get a dedicate mentor assigned to clarify any of the doubts
Every template, workflow, prompt, and automation — yours forever
Every template, workflow, prompt, and automation becomes permanently yours, meaning you keep the exact systems used to generate content, find leads, send emails, run ads, and automate operations. You can reuse, modify, and deploy them anytime for new products, clients, or businesses without starting from scratch.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 10 lessons
Week 1
Apr
19
Day 1 Plan : Strategy: Build Your GTM Foundation
Hour 1 — ICP & Market Definition
Hour 2 — Positioning & Messaging
Hour 3 — Channel Strategy
Hour 4 — Competitive Positioning & Pricing
📦Hands on Practical Session - Your completed GTM Strategy Canvas
Week 2
Apr
26
Day 2 Plan : Execution: Turn Strategy Into Revenue
Hour 1 — The Launch Plan
Hour 2 — AI-Powered Execution
Hour 3 — Metrics That Matter
Hour 4 — Playbook Presentations & Feedback
Hands On Practical Session : Complete GTM Execution Playbook
Schedule
Live sessions
2 hrs
Short, focused sessions that break down the complete AI evaluation framework, designed for quick learning and easy rewatching as you apply it in production.
Sun, Apr 19
6:00 PM—7:30 PM (UTC)
Sun, Apr 26
6:00 PM—7:00 PM (UTC)
Hear It From Our Students
Learning AI Made Simple | Student Feedback on Our AI Engineering Bootcamp | TAI
Frequently asked questions
$399
USD
3 days left to enroll