GTM for Product Managers & Executives
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum
Aki Wijesundara, PhD
AI Founder | Google AI Accelerator Alum
Launch Products That Actually Sell.
A 2-day intensive for product managers and executives who want a complete GTM playbook — from positioning and ICP to launch sequencing and cross-functional alignment — powered by AI tools that make every step faster.
You've built something great. The roadmap is solid. Engineering shipped on time.
And then the launch lands with a thud.
Not because the product was wrong — but because GTM was an afterthought. A checklist. A handoff no one owned.
Most PMs and executives know the product inside out. But the GTM motion stays fragmented, reactive, and disconnected from what customers actually care about.
The questions that keep coming up:
How do I define an ICP that the whole team actually agrees on?
How do I write positioning that sales uses on day one without a brief-back?
How do I align product, marketing, and sales before the launch goes sideways?
Where does AI actually fit in and what does it replace vs. what do I still own?
What's missing is a repeatable framework — and the AI tools to execute it faster than any team has before.
This is that framework.
What you’ll learn
Walk out with a complete GTM plan for your next launch — positioning, ICP, launch sequence, and AI-powered execution tools ready to go on
Define your ICP using real market evidence
Clarify positioning sales can immediately use
Map competitive differentiation and pricing logic
Choose the right channels for your market
Build a multi-step launch sequence
Align product, sales, and marketing handoffs
Design a launch sequence that coordinates product, marketing, and sales without a single dropped handoff
Use AI to generate launch assets — email copy, social content, sales enablement docs — in hours not weeks
Define your launch metrics so you know on Day 1 whether it's working and where to double down
Use a stakeholder alignment framework that surfaces misalignment early and gets everyone on the same narrative
Build a GTM RACI in 30 minutes using an AI-assisted mapping exercise so ownership is never ambiguous
Run a pre-launch red team with AI to stress-test your plan before it hits the market
Create sales emails, social posts, and enablement materials
Use AI to accelerate content creation without losing clarity
Ensure messaging consistency across channels
Connect your GTM tools into an automated workflow using Make.com or N8N for research, drafting, and tracking
Build a GTM prompt library customized to your product and team so every future launch starts faster
Who this course is for
Product Managers tired of launches that underperform despite great products
Directors and VPs of Product who need to lead GTM cross-functionally without losing control
Startup executives who own both product and go-to-market and need a system, not just instincts and Anyone who's been in a launch post-mortem
What's included
Live sessions
Learn directly from Manu Jayawardana & Aki Wijesundara, PhD in a real-time, interactive format.
Lifetime Access to All Recordings & Materials
Revisit the materials and lectures anytime. Recordings and slides are made available to all students.
Community of peers
Stay accountable and share insights with like-minded professionals.
Guest Sessions
Webinar sessions hosted with industry network
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Complimentary Access to a Future Cohort
If you’re unable to fully participate or complete the program during your current cohort, you’ll have the option to defer and join a future cohort at no additional cost, allowing you to properly complete the experience.
Graduate With An AI Build Lab Agent for GTM
Full of the details of your favorite assistants & agents you will be using + a whole bunch of extras
2 Homework Assignments With Solutions & Walkthroughs
Optional coding assignments & walkthrough videos so you can practice every concept.
Detailed Vendor & Tools Workshops
Curated talks from industry experts working on evals, as well as workshops with vendors building eval tools.
24/7 On-Demand AI Support
Receive instant guidance, explanations, and help across every course and module.
Every template, workflow, prompt, and automation — yours forever
Every template, workflow, prompt, and automation becomes permanently yours, meaning you keep the exact systems used to generate content, find leads, send emails, run ads, and automate operations. You can reuse, modify, and deploy them anytime for new products, clients, or businesses without starting from scratch.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 10 lessons
Week 1
Apr
19
Day 1 Plan : Strategy: Build Your GTM Foundation
Hour 1 — Build Your ICP From Real Evidence, Not Internal Assumptions
Hour 2 — Write a Positioning Brief Sales Will Use Without a Briefing Call
Hour 3 — Choose Your Launch Channels and Build the Sequence
Hour 4 — Map Competitive Positioning and Justify Your Pricing Angle
Hands on Practical Session - Your completed GTM Strategy Canvas
Week 2
Apr
26
Day 2 Plan : Execution: Turn Strategy Into Revenue
Hour 1 — Design a Launch Sequence With No Dropped Handoffs
Hour 2 — Generate Your Launch Assets With AI (Emails, Social, Sales Docs)
Hour 3 — Define Your Day-1 Metrics So You Know Instantly If It's Working
Hour 4 — Present Your GTM Playbook and Get Live Feedback
Hands On Practical Session : Complete GTM Execution Playbook
Free resources
Schedule
Live sessions
2 hrs / week
Short, focused sessions that break down the complete AI evaluation framework, designed for quick learning and easy rewatching as you apply it in production.
Sun, Apr 19
6:00 PM—7:30 PM (UTC)
Sun, Apr 26
6:00 PM—7:00 PM (UTC)
Lifetime Access to All Recordings, Materials and Async content
5 hrs / week
Revisit the materials and lectures anytime. Recordings and slides are made available to all students. Learn in your own time & get a tonne of support in live sessions and homework huddles.
Projects
1-3 hrs / week
Each week you will have a project that skill stacks week by week to get you building agentic GTM workflows by week 4. Every project includes step-by-step guides. Time invested depends on your familiarity with AI.
Testimonials
The AI training approach is outstanding. Our team learned to build practical AI solutions that we could implement immediately in our educational platform. The hands-on methodology made complex AI concepts accessible to our entire development team.
Kavi T.
CEO of Tilli Kids / Stanford PhDI sent my team through this training for upskilling, and the results have been remarkable. Within weeks, they became much more efficient at building automations and deploying AI agents at work. This program bridges the gap between theory and practice and it’s had a real impact on our productivity.
Aamir Faaiz
CEO of Bayseian
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Frequently asked questions
$399
USD
2 days left to enroll