Rapid AI Traction for Senior Leadership Teams

4.6 (15)

·

4 Weeks

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Cohort-based Course

Arming senior leadership teams with the AI literacy, practical skills and strategic acumen needed to guide their companies into the AI era.

This course is popular

12 people enrolled last week.

Course overview

Close the AI capability gap: Exec-level training for senior leadership teams

“We're going to get to AI systems that are better than almost all humans at almost all tasks... That's the thing I think we're quite likely to get in the next two or three years." - Dario Amodei (CEO, Anthropic), January 2025.


However…


”Only 8% of employees reported they feel GenAI is already transforming their organisation.” - Deloitte - State of Generative AI in the Enterprise report, Q4 2024.


Quite frankly, the gap between AI advancement and AI adoption that those two stats speak to is just too large. It’s no longer just a gap. It’s a chasm.


And add to that…


“In organisations where AI is openly embraced, the chance of developing 'AI Experts' and 'AI Practitioners' is halved when direct managers discourage its use, either directly or indirectly.” - Section School - The AI Proficiency Report, January 2025.


Merging those three storylines and you get a headline that says that senior leadership is the bridge that connects AI aspirations to organisational reality, and ultimately the trajectory of its integration at every level.


In other words; true organisation-wide AI adoption doesn’t begin with technology or tools.


It begins with leadership. AI literate and AI skilled senior leadership.


And that, in a nutshell is what this course is designed to achieve. To take you (a senior leader) and the rest of your exec team from AI novicehood to AI literacy in four weeks.


That’s what I’ve been doing for the past 2 years with companies, through my consultancy, Ten Past Tomorrow. In doing so, I’ve seen first-hand what happens when those three quotes above play out. Without full commitment to AI from an AI-literate executive leadership team, AI adoption is hamstrung to the point of failure, without exception.


This is a "zero-to-one" course. It's designed to take senior leadership teams from a cold start, to AI competence.


Even if you've never used an AI tool, in four weeks you and your fellow senior leaders will get a world-class grounding in essential, foundational AI prompting skills, and also develop your competence to understand how AI will affect your company and industry from a strategic viewpoint.


You and your executive team colleagues may still consider yourselves AI-novices. Or perhaps you feel you have 'some AI knowledge' but your company has stalled after taking your first experimental steps with AI and don't know what the path looks like from here? Or maybe you've mastered AI for yourself and your own role, know first-hand the power it has to radically ramp up efficiency and productivity, but are stuck as to how to create an AI roadmap to distribute that same knowledge across your workforce?


If any of the above resonates with you and your fellow senior leaders in your exec team, this course is for you.

  

Instead of reacting to AI disruption, you’ll soon be leading it — unlocking productivity gains, driving innovation, and making AI a competitive advantage for your company.

Who is this course for?

01

Executive leadership teams wanting to collectively, confidently, knowledgeably, skilfully and ethically lead an AI-forward company.

02

Exec teams who acknowledge AI is far more than a technical challenge - it demands leaders step forward to lead comprehensive strategic chang

03

Leadership teams excited by making a genuine commitment to fundamentally reshape their people, processes and businesses.

What you’ll get out of this course

Understand the 5 (tested and proven) strategic steps to build an AI-forward business.

By the end of this course, you'll understand what the five strategic steps to AI adoption are and how to apply them. You'll leave with a clear roadmap to make your business AI-forward, as a leadership team that drives efficiency, innovation, and long-term competitive advantage.

Become a highly skilled AI prompt writer and use those skills to build your own personal "AI strategic thought partner"

You'll master AI prompting. Well enough in fact that you'll apply those skills to use your favourite LLM as your own personal strategic executive assistant. Then take those skills away to drive radical productivity in your own work tasks, and guide your employees toward the same.

Deploy a framework-led diagnosis of whether your company is behind, on-track or ahead with AI, in relation to 10 key AI KPIs.

Still wondering if you're ahead, on-track or behind your competition with AI deployment? Assess your company’s AI maturity using a structured matrix framework across 10 key AI KPIs. Benchmark progress, spot gaps, and confidently communicate AI readiness to your stakeholders.

Become an AI literate senior leadership team that collectively has the understanding and skillset to create an 'AI Emergent' organisation.

Your leadership team will move from AI uncertainty to confidence. Gain the strategic and practical AI skills needed to drive adoption at scale, making your organisation AI-forward. Leave with the knowledge to lead AI initiatives, boost efficiency, and stay ahead in your industry.

AI efficiency and productivity

The hands-on skills to prompt off-the-shelf AI tools (like ChatGPT) so you can drive radical productivity and efficiency in your own role, and for your employees.

Strategic clarity

Understand what state of the art generative AI can do right now, what developments are likely coming in 12-18 months from the major AI labs, and how to map them across your strategic plan to ascertain where AI represents strategic opportunities and threats to your business model.

What does an AI roadmap look like?

Learn the major components needed to construct a clear AI roadmap for integrating AI into your business, using a proven five-step framework. This is the roadmap to build an AI-forward organisation.

One price for your entire senior leadership team

Note: The course price given on this page is not per person. It is one single payment, which enrols your entire executive leadership team together as one.

This course includes

4 interactive live sessions

Lifetime access to course materials

21 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

May 5—May 11

    Welcome, and course overview (16 mins)

    1 item • Free preview

    Prompting fundamentals [AI Skills ]

    3 items

    Intermediate prompting skills [AI Skills]

    4 items

    May

    8

    [Live cohort lesson] Which is the 'best AI'? Plus; Customising ChatGPT, and the need for prompt libraries

    Thu 5/89:00 PM—10:30 PM (UTC)

Week 2

May 12—May 18

    Is your company ahead, on-track or behind with AI? [AI Strategy]

    3 items

    The 5 strategic building blocks to AI transformation [AI Strategy]

    2 items

    [Optional bonus material] The "Mother Prompt"

    1 item

    May

    15

    [Live cohort lesson] Discussion about the 5 steps to building an AI-centric business.

    Thu 5/159:00 PM—10:30 PM (UTC)

Week 3

May 19—May 25

    The 4 most powerful AI prompting use cases, for senior leaders [AI Skills]

    3 items

    AI is really a change management challenge, not a technical one [AI Strategy]

    2 items

    [Optional bonus material] Understanding OpenAI’s DeepResearch

    1 item

    May

    22

    [Live cohort lesson] The big 'P' in AI (Privacy). And, how to build CustomGPTs to automate your work tasks (or whole processes!)

    Thu 5/229:00 PM—10:30 PM (UTC)

Week 4

May 26—May 30

    What's coming? The (near & mid-term) future of AI. [AI Skills + AI Strategy]

    2 items

    AI agents, multi-modal AI & AI robotics [AI Strategy]

    3 items

    [Optional bonus material] "AI augmentation" vs "AI automation"

    1 item

    May

    29

    [Live cohort lesson] "Ask me anything" session + "Where to from here?" discussion

    Thu 5/299:00 PM—10:30 PM (UTC)

Post-course

4.6 (15 ratings)

What students are saying

Meet your instructor

Mark Laurence

Mark Laurence

Ten Past Tomorrow founder • Generative AI cognoscente • Futurist

Business leaders; don't be caught flatfooted. The business world is becoming more intelligent around you. Take the initiative now to understand, implement, and scale generative AI. It's my personal and professional mission to spread AI literacy as broadly and deeply as possible across business ecosystem. In doing so, I believe we'll redefine the shape of the role of an executive business leader. I am passionate about business leadership. I also know how overwhelming it can be for senior leaders to know where to start with generative AI. So, I bridge the gap between generative AI's potential and your business reality.

A pattern of wavy dots

Join an upcoming cohort

Rapid AI Traction for Senior Leadership Teams

May 2025 Cohort

$5,900

Dates

May 4—30, 2025

Payment Deadline

May 1, 2025

Course schedule

3.5 hours per week

  • Self-directed learning

    2 hours per week

    Each week you'll complete 2 x 1 hour blocks of self-directed learning, using a mixture of video and text-based course material. Compact learning design, for busy senior leaders.

  • Thursday April 3rd, 10th, 17th & 20th

    See below for times and time zones

    Each Thursday for the 4 weeks of the course, we'll gather live on Zoom as a cohort for discussions, activities and interactive thought experiments based on up-to-the-minute AI methodologies and strategies for senior leaders.


    3:30 - 5 PM (ET)

    2:30 - 4 PM (CT)

    12:30 - 2 PM (PT)

  • Weekly projects

    10 - 20 mins per week

    While not designed to be taxing, short tests are included as part of your self-directed learning blocks each week. These are built with the objective of helping you to apply the principles you're learning to your own business and senior leadership practices.

Free resource

50+ Tips for using ChatGPT (or your favourite AI chatbot) // e-Book

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Get this free e-book

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course is for senior leadership teams to learn together, building on self-directed learning with live workshops and hands-on micro projects.

Interactive practical learning

While all of your learning is done within your own senior leadership team, you’ll also be interacting with senior leadership teams from the other companies in your cohort. It's invaluable to hear their perspectives and how they're applying the content to their businesses and industries.

Your cohort are your peers

Each cohort on this Ten Past Tomorrow course becomes a community of like-minded senior leaders who want to learn and grow their AI competency and strategic insight, alongside you.

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Rapid AI Traction for Senior Leadership Teams

May 2025 Cohort

$5,900

Dates

May 4—30, 2025

Payment Deadline

May 1, 2025

$5,900

4.6 (15)

·

4 Weeks