Tal Raviv

Beta Cohort

Oct 2024 cohort

Dec 2024 cohort

Jan 2025 Cohort

September 2025 Cohort

May 2025 Cohort

AI is accelerating expectations of what one product manager can handle.&nbsp; If you feel like a bottleneck now—just wait. In an AI future, the skills to manage difficult emotions are only getting more crucial to our well-being and productivity. 1,393 product managers signed up for this free, 30-minute session on building strong PM inner game, as a foundation for strong outer game (tools, tactics, AI copilots).

🎞️ Overwhelming Emotions for Product Managers

⮑ Future-proof your product management career: Earn a reputation as the best PM at delegating &amp; supervising AI—across the largest amount of product tasks. ⮑ Create an AI copilot you'll actually use: Build a tool you'll trust by controlling context about your company, product, team, &amp; initiatives. ⮑ Cultivate intuition for complex AI product use cases: Build a strong AI product sense by using LLMs routinely. ⮑ Live, hands-on demos: I'll screen share and live demo a full product lifecycle using AI (and show you how to build it yourself with no code)

🎞️ Build Your Personal PM AI Copilot

🔥 Live demo of example I did on Lenny's Podcast Tech orgs are flattening, and expectations of individual PMs are rising. PMs need to harness AI as much as possible—without watering down our hard-earned advantages, putting out average work, or being slowed down. Watch me demo how I: ⚡️ Write docs 5X faster while keeping your competitive edge ⚡️ Learn what kind of context you need to provide ChatGPT when creating Jiras &amp; docs —and surprisingly what you don't. ⚡️ Leave almost nothing to fix by recognizing and sidestepping the weak points of LLMs

🎞️ How Experienced Product Managers Use ChatGPT (Maven Lightning Lesson, Oct 8)

⚡️ Write docs 5X faster while keeping your competitive edge ⚡️ Learn what kind of context you need to provide ChatGPT when creating Jiras &amp; docs —and surprisingly what you don't. ⚡️ Leave almost nothing to fix by recognizing and sidestepping the weak points of LLMs 🔥 Includes live demo of example I did on Lenny's Podcast Tech orgs are flattening, and expectations of individual PMs are rising. PMs need to harness AI as much as possible—without watering down our hard-earned advantages, putting out average work, or being slowed down by LLMs' weaknesses

🎞️ How Experienced Product Managers Use ChatGPT

Each day I get requests for coffees, calls, zooms. I have to say no to most of them, though I started offering free async help over voice notes. (This allows me to answer in between tasks, while on walks, waiting in line, etc.) Why do this for free? Since launching my course, my two "critical path" activities are 1) customer discovery and 2) content marketing. Helping others with their challenges helps me with both: it gives me insight into challenges and forces me to crystallize my thoughts—which could down the road make for valuable content.

Ask me anything 1-1 on my WhatsApp (free)

Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.

AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, 17K+ students

Build Your Personal PM Productivity System & AI Copilot

Product Manager

Consultant, Product Manager

Head of Product Strategy

Product manager

Snr PM

Product Associate

Product Management

Senior Product Manager 

Your days are jam-packed with meetings and urgent slacks. You're always busy, but never accomplished—feels like treading water. Deep work feels like a distant dream: Instead of proactively driving strategy, you're stuck putting out fires left and right. You're also facing the AI dilemma: You're drowning in tasks that "AI could never help with," but worried about being left behind by peers who are using AI better. (You've tried ChatGPT and found it disappointing for senior PM work.) It's going to get tougher. Boom times are over, and tech orgs are flattening. More experienced people are competing for scarcer product roles. Rapid advances in AI are accelerating expectations of what one product manager can handle. As a result, companies are increasingly expecting product managers to own a broader swath of the product, lead multiple teams, and set strategy—while staying hands-on. Every PM in this situation will inevitably hit a wall. What worked in the past won't work anymore. (This is where many senior PMs burn out.) Now imagine if you could:✅ Spend a good chunk of every day in deep focused work (guilt-free!)&nbsp;&nbsp; ✅ Lead multiple teams with successful outcomes&nbsp;&nbsp; ✅ Cultivate self-reliant teams that operate smoothly, even when you're not in the room&nbsp;&nbsp; ✅ Feel confident in your ability to maintain clarity through waves of overwhelm ✅ Converse regularly with an AI copilot that understands your unique team &amp; company context (and gets smarter over time)&nbsp;&nbsp; ✅ Be known as the irreplaceable PM who's leadership's go-to expert on working smarter, always finding new ways to use AI, and teaching the rest of the org ❝ I believe the future of product management looks like Tal Raviv. ❞ - Lenny Rachitsky (author of Lenny's Newsletter) What enrolled PMs say:❝ After completing three Reforge cohorts and several other PM courses, I can confidently say that your course has had the most direct and immediate impact on my growth as a Product Manager. ❞ ❝ Honestly Tal, I was happy today at work, which hasn't happened for 6 months or so, thanks to the content from day 1. ❞ ❝ I cannot believe my work experience as a foundational PM, managing two teams, changed so drastically in such a short period of time. Anxiety levels are now manageable! ❞ ❝ This week I got to take my daughter to gymnastics and a dinner out as a family, then to the dentist with both kids the next day. And was around when my daughter lost her first tooth... that sounds minimal but is a huge deal and a shift from not having enough time to 'strategize' just a few weeks ago. ❞ This is not another "watch and forget" course:Unlike courses where you're expected to implement learnings on your own time (when exactly?) we build your systems together IN the live sessions (zero homework outside of class). ⮑ I personally guide you and create time for implementation ⮑ I answer every question live in open Q&amp;A ⮑ I sit with you for hours of unstructured office hours &amp; work blocks ⮑ You get my personal Whatsapp - long voice messages welcome ⮑ You leave each session with working tools and habits already in place. ❝ Thank you, Tal. 100% worth the time from my workday. I loved the time we spent on the call to actually put these lessons into play. That was really valuable so I could actually start to see the impact. ❞ ❝ Really appreciated the time carved out for the hands-on experience i.e. building your copilot. It's not a “sit down and listen" class. ❞ Unusually direct access to me (and only me):I completely seal off my schedule for every cohort, so I can be surprisingly available to every student.&nbsp; 📱 Real-time 1:1 support: my WhatsApp &amp; personal gmail for individual async coaching and direct unblocking/troubleshooting (long voice messages welcome)&nbsp; 👁️ Personal critique of every submission: The course features 23 opportunities to send me screenshots of your implementation of what we learn. I personally review and give feedback on every submission. ✋ Unstructured AMA office hours: hours of dedicated time to talk through your individual challenges, live. ❝ This household is on a first name basis with Tal. Let's just put it that way. ❞ ❝ The course stands out for its practical content and Tal's exceptional involvement as an instructor - one of the most hands-on I've encountered. ❞ ❝ Tal does such an amazing job on answering questions in the chat, people just ask him to break the quiet working time and answer questions out loud. He is that good. ❞ Total value vs. your investment:💎 13 interactive live sessions ($1,400&nbsp;value) 💎 1:1 lifetime whatsapp access ($3,500 value) 💎 50+ tactical lessons, screenshots, templates, scripts ($550&nbsp;value) 💎 23 personal implementation reviews ($1,100&nbsp;value) 💎 100+ prompts playbook with lifetime live updates ($450 value) 💎 Slack community lifetime access ($250&nbsp;value) 💎 Re-enroll in any future cohort for free ❝ You build something real that you'll use every day (I still do months later) ❞ ❝ Well well well worth the investment. I feel like I got more than was promised. You're so relatable, the content always felt very approachable and applicable. Thank you for creating and sharing openly all the wins AND all the fails. ❞ Beyond the 3-week cohort: 🌎 Lifetime access to the "PM AI Copilot Labs" Slack community • Join a high-barrier Slack community with the vibe of a small energetic laboratory full of product people tinkering with AI.• We mainly communicate by sharing screenshots, screenshares, and prompts.&nbsp; 🌍 Lifetime access to live-updated resources• Alumni can re-join any future cohort for free&nbsp;• PM AI prompts playbook - I personally update new prompts as AI capabilities evolve 🌏 Lifetime access to my personal Whatsapp• I'm here for you to ensure the course value sustains and unblock you as you encounter new challenges• I'm here to help you adapt to future roles, organizations, and AI advances. ❝ Thank you! I had a performance review recently and received 'bar raiser' (highest) level. Of course there are tons of factors, but a part of the success was from your course. ❞ ❝ Finished your course in December, so some healthy time between that and now: Just wanted to say thanks - hit a wall of overwhelm, revisited the relevant materials on the course - sky is starting to turn clear again. ❞ ❝ Tal, I genuinely believe that this course was the best purchase I've made toward my professional career.❞ My personal mission is to make PMing funThis is a course about product manager productivity, well-being, and bringing joy back to the PM role. Here's how we'll implement transformation together: 📆 Week 1: PM productivity foundations, fortified emotional inner game, applied mindfulness 📆 Week 2: Self-reliant product teams, ship sooner, and communicating overhead to leadership 📆 Week 3: AI agents, AI prototyping, AI co-pilot, AI mindsets (laser focused on PM) This course is designed for PMs who want sustainable transformation, not just quick tool adoption. I strongly believe that productivity foundations are not just a pre-requisite, but rather a force multiplier of leveraging AI at work as PMs. Why this course will help you win: 🏅 Lead multiple teams successfully: Manage teams across domains without feeling spread thin.&nbsp;&nbsp; 🏅 Become more strategic while staying hands-on: Carve out ample breathing room for creative deep work and reflection.&nbsp;&nbsp; 🏅 Prevent burnout: Feel a clear sense of progress, handle strong emotions of overwhelm, and make room for self-care.&nbsp;&nbsp; 🏅 AI-proof your career: Earn a reputation as the best PM at delegating, supervising, &amp; tinkering with AI—across the largest amount of product tasks.&nbsp;&nbsp; 🏅 Stand out in a competitive market: build a track record of broad capacity &amp; getting shit done.&nbsp;&nbsp; 🏅 Accelerate career advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on. Join PMs enrolled from every industry: Tech giants:&nbsp;Apple | Google | Microsoft | Amazon | Meta Finance &amp; Payments:&nbsp;Visa | Stripe | Coinbase | PayPal | JP Morgan Chase Retail:&nbsp;Walmart | LEGO | Sephora | McDonald's | Whirlpool Developer tools:&nbsp;GitHub | Atlassian | AWS | DigitalOcean | Mozilla Enterprise &amp; SaaS:&nbsp;Adobe | LinkedIn | HubSpot | Workday | Dell Consumer &amp; Entertainment:&nbsp;TikTok | Spotify | Reddit | Grammarly | Tinder | Strava Mobility &amp; Industrial:&nbsp;General Motors | Honda | Lyft | Turo | Siemens | Shell Consulting &amp; international brands:&nbsp;McKinsey | EY | Rakuten | Lenovo | Jabra | Xero

Does this sound familiar?

Course syllabus

In between roles? Wait & choose a cohort after your start date.

Must be currently in a product manager role

All sessions will be recorded — recordings will be available in your Maven account within an hour

Six Live Sessions on Mondays & Wednesdays

Two AMAs on Sundays (Optional)

This course is optimized for very busy schedules of senior product managers. Each project is quick, concrete, and immediately accelerates your productivity.

Bite-sized weekly projects

Course schedule

Senior PMs who want to expand their scope and lead multiple large, strategic initiatives while remaining hands-on.

Product managers who feel overwhelmed and treading water and want to be in the driver's seat of their time and well-being.

Product leaders who want to coach their reports for outsized impact, and set up their product teams to ship faster.

Who is this course for

I strongly believe that PM productivity foundations are a massive multiplier for using AI at work. We'll cover:

🏗️ Build a system to manage multiple large initiatives across multiple teams.📝 Design your personal to-do queue to reduce anxiety and feel progress.☑️ Make time for self-care without feeling guilty.

Craft Your Custom Tools

📜 Learn product scrapbooking to cut time required for large, strategic tasks.⚔️ Pre-empt busywork from ever reaching your to-do list (or anyone else's).🌅 Turn Slack into a tool that brings peace of mind, not chaos.

Eliminate Tasks

🔒 Deep work for PMs: key habits that make focus time a reality🏆 Lead recurring meetings that get more valuable with time.🍉 Actively manage your brain’s freshness and creativity.

Design Your Days

🔥 Bring out your teammates' full superpowers.🎖️ Earn engineers' trust—without being technical.🙃 Assess when an engineer isn’t a fit for working on an innovative product team.

Motivate Engineers

🚨 Drive urgency without burnout🏎️ Write updates &amp; schedule meetings that create velocity💬 Foster slack habits of fast-moving teams

Ship Sooner

🌊 Practical steps for managing overwhelm when things feel impossible.🪩 Learn how to embrace, not fear, our desire for distraction.📦 Asks from Leadership: How to respond when you’re at capacity.

Handle Feeling Flooded

💎 Be valuable, not needed: focus where you can uniquely support your team.🎙️ Launch three habits that promote team autonomy and elevate your role to a strategic level.

Cultivate Self-Reliant Teams

🏋️ Identify the four types of overhead your product org creates for PMs.🏛️ Frameworks for organizing roles and teams📜 Construct a script to reflect observations to leadership.

Assess How Your Product Org Affects PM Productivity

🪞 Build your personalized contextual AI coach that you'll use addictively (from scratch, no code).🎛️&nbsp; Tune your copilot with company and initiative-specific context🪢 Create virtuous feedback loops that improve your copilot's effectiveness

Build your PM AI copilot

🕵️‍♀️&nbsp; Conduct deeper competitive intelligence and market positioning using AI research tools.🦉 Use AI as a thought partner for complex tradeoffs, prioritization, and scoping decisions.🏛️ Create compelling product vision and strategy documents with AI-enhanced frameworks.

Master strategic product management with AI

🧭 Build instincts for what AI can (and cannot) do effectively for product work.⚖️ Know when to use AI and when to rely on human judgment for maximum impact🏆 Earn a reputation as the best PM at delegating &amp; supervising AI—across the largest amount of product tasks.

Develop an "AI mindset" as your unfair advantage

🔬 Accelerate problem identification and opportunity assessment with AI🧮 Use AI to develop &amp; apply prioritization frameworks and risk assessment🔮 Extract deeper patterns from user research and customer feedback using AI.

Master AI-driven discovery

🌈 Generate rapid data visualizations that tell compelling product stories. 🐆 Create faster feedback loops through AI-powered analysis. 🤼 Use AI to wrestle with both qualitative and quantitative data effectively

Use AI to become more data-driven

🧲 Position yourself as an AI-forward PM who drives adoption across the organization 🚁 Automate PM busywork with AI agents to focus on high-impact strategic work. 🌪️ Develop rapid iteration habits that produce increasingly better results with AI.

AI-proof your PM career

🎭 Simulate and prepare for difficult conversations with stakeholders and executives. 💎 Refine your storytelling and presentation skills to galvanize human decision-makers. 🦚 Sharpen your emotional intelligence by analyzing stakeholder perspectives through AI simulation.

Elevate your PM soft skills with AI

🪡 Master practical techniques for creating effective prompts in 2025 and beyond.🎙️ Overcome the biggest AI bottleneck by practicing dictation and natural conversation.🧫 Experiment with AI visual prototyping and interactive designs to accelerate feedback loops.

Build AI instincts with hands-on practice

Cursor isn't just for coding: how AI-native PMs work

AI PM, early @ Patreon, Riverside, Wix, Appsflyer, 20K+ students

Hilary Gridley

Head of Core Product @ WHOOP

From instructions to initiatives, watch me build a complete PM workspace live, using Cursor for words instead of code.

Live demo: turn Cursor into your PM AI copilot

Use selective context, visual diffs, & dictation to work from documents that grow smarter with every conversation.

Make documents the center of the action (not chats)

Non-technical PM use cases (that go way beyond AI prototyping) using Cursor in ways not possible with ChatGPT/Claude.

Watch AI-first PMs demo their daily workflows

We've added a half hour beyond the calendar invite to make sure all your questions get answered.

Extended open Q&A by +30 minutes

This is powerful and comes with drawbacks. It's not for everyone. Join for a glimpse into the future of AI-first teams.

Warning: experimental and geeky

How AI PMs Slice Open Great AI Products

Gen AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, DuckDuckGo, 17K+ students

Aman Khan

AI PM (Player + Coach) with ~10 years of hands-on product experience

We'll screenshare AI use cases in PM work, then deconstruct the mechanisms that make them magical (or frustrating).

Live demos that reveal the 'how' behind great AI products

Learn how using AI at work as a PM makes you better at building great AI products (and how to bridge the gap).

Turn personal AI usage into scalable product insights

Recognize the building patterns that deliver magical experiences.

Identify what makes AI experiences exceptional vs. mediocre

Build the rare skill of understanding AI from both sides, a stand-out advantage that grows with time.

Develop an AI product sense that can't be commoditized

We've added a half hour beyond the calendar invite to answer all your questions about 1) AI at work and 2) AI at scale

Open AMA hangout with Tal Raviv

Ask me anything about PM productivity

Ask me anything about PM well-being & applied mindfulness

Ask me anything about using AI at work as a PM

Ask me anything about AI agents at work as a PM

Ask me anything about the course

How Product Managers Use AI to Simulate Other People

Gen AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, DuckDuckGo, 12K+ students

Ben Erez

Former Meta PM • Coached 100+ PMs • 2K+ students

Jack Cohen

Coach to 49 SV founders & 200+ execs, leadership programs @ Grammarly, Rippling

Ziv Seker

Software engineer at Microsoft

A Stanford study demonstrated how to generate synthetic users from existing research. We'll implement it live.

Build synthetic users in ChatGPT

Anticipate reactions and refine your delivery to deliver feedback that inspires action.

Reduce anxiety when giving feedback

Set up an AI practice copilot to practice for Product Sense interviews (and develop interviewer empathy).

Prepare for Big Tech PM interviews

Step into the shoes of difficult stakeholders and prepare for objections  & tensions before they happen.

Rehearse high-stakes stakeholder dynamics

Build 6 PM AI Agents in 56 minutes

Bryce Vernon

New Products at Zapier

Flo Crivello

Founder & CEO at Lindy.ai

Jacob Bank

Founder & CEO at Relay.app

Follow along to create 6 PM-specific AI agents you can implement immediately. (We'll also send out the recording)

Deploy ready-to-use PM agents during the session

Learn how to construct agents that analyze competition, prioritize features, and synthesize research—no coding required.

Design practical PM agents for high-impact workflows

Analyze your workflow using expert frameworks for AI delegation and quality supervision.

Evaluate which PM tasks to effectively delegate to AI

We've added a half hour of open Q&A (beyond the calendar invite, will be recorded) so we can answer all questions.

Overwhelming Emotions for Product Managers

Together we'll implement practical exercises in applied mindfulness, inner dialogue, and IFS.

Live, hands-on simulation (not a lecture)

Frameworks to handle distraction, bullying, macro+micro overwhelm, prioritizing self-care, and all the PM emotions.

Apply these methods immediately

Develop your personal system to directly solve the two types of product manager overwhelm.

Two tools for handling PM overwhelm

Learn how—and when—to bring in your PM AI copilot to support you through difficult emotions at work.

Use AI for emotional support

We'll stop the recording, take your anonymous questions, and make time for everyone.

Off-the-record Q&A (extended by 30 minutes)

How Experienced Growth PMs Analyze Data with AI

Product Director @ WHOOP; previously @ Dropbox, Big Health, NIKE

Mixpanel, Amplitude, or even SQL are no longer enough. Learn to leverage AI for data analyses and metrics strategy.

Master the new PM AI analytics stack

Use AI to perform sophisticated data analysis that previously required senior product analysts.

Run advanced analyses & data visualizations without code

We'll turn on screenshare and show ourselves using ChatGPT and Claude for four advanced analyses.

Live, hands-on demonstrations

By popular demand, we've added a half hour of open Q&A so we can answer all questions.

Build Your Personal PM AI Copilot

AI PM, Early @ Patreon, Riverside, Wix, 1700+ students, millions of views

Earn a reputation as the best PM at delegating & supervising AI—across the largest amount of product tasks.

Future-proof your PM career

Build a tool you'll trust by controlling context about your company, product, team, & initiatives.

Create an AI copilot you'll actually use

Harness rapid advances across competing tools by staying portable.

Avoid lock-in to LLM providers or purpose-built products

Build a strong AI product sense by  using LLMs routinely.

Cultivate intuition for complex AI product use cases

I'll screen share and live demo a full product lifecycle using AI (and show you how to build it yourself with no code).

How Experienced Product Managers Use ChatGPT

Ensure your output doesn't become average or commoditized when using LLMs for time-consuming product writing.

Write docs 5X faster while keeping your competitive edge

Learn what kind of context you need to provide ChatGPT when creating Jiras & docs —and surprisingly what you don't.

Learn to talk to ChatGPT like you would to your team

Leave almost nothing to fix by recognizing and sidestepping the weak points of LLMs

What to leave to a human—and where to focus ChatGPT

I'm going to turn on screenshare & show myself using ChatGPT for user stories, PRD, and strategy docs.

Live demo of the example I discussed on Lenny's Podcast

21 Risks You Own as a Product Manager—and How to Solve Them

Get scripts for running a pre-mortem—and the key phrases for bringing the most wisdom from your team and stakeholders.

Mitigate potential product failures early

Add a tiny "risk map" table to your product documents to save months of iteration.

Download PRD template for incorporating risks

My personal checklist to identify and prioritize testing methods that neutralize issues before any code is written.

Duplicate my Airtable of 21 risks (plus 35 testing methods)

Get buy-in for time to validate & test now—to save months of engineering time later.

Acquire the vocabulary to navigate risks  with leadership

Lightweight methods to surface the wisdom of your stakeholders & activate their creativity for your team's success.

Tal Raviv

Tal Raviv

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