World-class Product Strategy for Founders & Executives

Great question. The short answer is that this fee structure is based on extensive feedback from founders who've taken Shreyas' Product Sense course. Nearly every world-class founder has mentioned something like "Shreyas, the product strategy material alone is worth $50k. You should charge much more"

Thing is you need to take the course to see that.

Yes, so the course is indeed amazing and the product strategy material in this course cannot be found anywhere else, and it's the truth of how to craft compelling product strategies in practice. It blows most world-class product people's minds.

But... no one would've joined the course if I had charged $50k upfront, including these very founders.

So, because of that reason, and after talking to a couple of founders extensively, this course is priced with a low Entry Fee of $2,000 (just use discount code 50PERCENTOFFFORME).

After you've taken the course, and you see its true value to you and your business/career, you can choose to pay more for it. If you don't want to, that's fine too.

Nope, no catch, no bait & switch. Every student gets the exact same course material and post-course bonus content, regardless of whether they paid nothing or paid $25k because they see the tremendous value this course created for them.

Consider this: I have a strong reputation in our industry and that's more valuable to me than any extra revenue.

Yes, whether you pay $0 post-course Voluntary Fee or you pay $25k, you get the exact same course and the exact same post-course material. There will be no difference in your experience and in what you get from this course.

It's because I would pay more for something that clearly is unique and trajectory changing. And because this course is targeted to world-class founders and executives, many of them are also like me in this regard. I know this because dozens of founders have already emphasized this point after taking my Product Sense course.

Here's the deal. The Product Sense course content is actually a superset of this Product Strategy course. It covers all the strategy material, plus things like Taste, Product Creativity, Product Sense Mindset.

But this Product Strategy course will go deeper on the strategy topics and is a smaller size, with a very focused audience of founders/execs.

Another big difference is the schedule. I've heard from the 200+ founders who've taken the Product Sense course that founders would very much prefer a weekend-only course that's fully focused on Product Strategy. So that's what led to the creation of this course. Founders don't have that much time and would much rather just take a weekend course.

Yes, it is absolutely fine. In fact, over 300 Founders/CEOs have already taken the Product Sense course and loved it. You will learn all the Product Strategy material in that course too, plus some Product Sense specific topics. The biggest difference is that it is a larger 8 day class instead of a small weekend-only intensive class.

Yes, don't worry. If you do not want to pay or do not get approval to pay the post-course Voluntary Fee, that is completely fine. It is entirely up to you and your situation. There will be no penalties, nothing withheld, no judgment whatsoever. There is no time for all that, when the main goal needs to be to win with our products.

No. This course is best for founders who already have a revenue-generating/actively-used product, where strategy is now critical to get right. That's why we look for some evidence of progress in your business in the application form. Would-be founders looking for their next idea should not join this course (they can join the Product Sense course).

If you cannot make the 2 classes live (on Saturday and Sunday), you should not join this November cohort and wait for a future cohort when your schedule aligns better. I also strongly recommend attending the Q&A sessions on Saturday and Sunday, but if you have to skip those, that is fine. You can always catch up on the Q&As via recordings.

Yes, you can. All classes and Q&As will be recorded and the recordings will be made available in your Maven account. Many students also re-watch recordings to absorb the breadth and depth of ideas we will cover in the course.

This course is very likely the most intense course you'll have ever taken. For example, we have 5-6 hour long classes, but you will only get 2 breaks during the classes. Each break will be only 3 minutes long. I don't give long breaks because that takes away from the content I want to teach you all. Don't worry: the content will keep you engaged.

No product strategy can be produced end to end over a weekend, unless it is a super-trivial product. However, through the exercises I'll walk you through during the weekend, the most motivated founders/execs will have a pretty good view of their positioning/segmentation/differentiation, which will form the core basis of your product strategy doc.

Fill in your application with as much detail and accuracy as you can and we will review it within 12 hours of submission. If you get approved, be sure to register and pay as soon as possible because seats are extremely limited for this November cohort.

We are targeting a size of 20-40 students for this November class. By comparison, the Product Sense course has had between 200 to 300 students in each class over the past year.

We are going to be super-busy reviewing applications and generally preparing for the inaugural November class. But if you have a question, you can email staff@shreyasdoshi.com and we will respond back to you within 48 hours. Generally, if you have any doubts about joining the course, we recommend you just wait and sign up in the future.