Shawn Yeager will redesign what your firm sells around AI.

I run Upshift. I work with managing partners and firm owners on one question: what the firm sells next, now that AI is pushing client prices down.

I started on Microsoft’s first browser team and have spent the 30 years since taking new technology to market: browsers, mobile, SaaS, Bitcoin, now AI. The pattern holds across all five cycles. The technology works long before anyone knows what to sell because of it, and whoever answers that question first sets the price everyone else lives with.

More at upshiftco.com.