Translating Strategy Into Action - Two Pager

This free interactive resource walks you through the core framework from Selicia's 2nd lightning lesson on strategy: Translating Strategy Into Action — a live session hosted by Selicia Richards-Turney and Grace-Ann Marius, covering what separates good strategy from a document that collects dust.

The lesson is available to watch in full via Selicia's profile and this resource is the living companion to it — built so you can return to the key ideas, examples, and Q&A without rewatching from the start.

Inside you'll find the three pillars of good strategy, a framework for turning it into proof rather than just messaging, real examples of strategic tension, and the Q&A moments that landed hardest in the room.

The case study we used

Throughout the session we worked with a real strategy document from a large-scale urban regeneration project in London — one of the most complex the city is likely to see, spanning housing, public space, infrastructure and transport. The organisation had broken trust with the community over years of undelivered promises, while simultaneously needing investor confidence to operate at scale. We used it to show how strategic tension works in practice, and how the same document can drive decisions across brand, comms, HR and operations — not just marketing.

You'll leave with:

• A clear framework for translating any strategy into action

• The ability to identify the tension at the heart of a strategy document

• Language for the difference between tactics that decorate and tactics that demonstrate

Built on 'Street Wise Logic', the framework from Selicia Richards-Turney's Brand Academy