Samira Sohail

Samira Sohail

Product Leader (BBC, Newsela), Founder & Speaker

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Samira builds products that bring people closer, not just products people use. Over 15 years, she's shipped work reaching millions: BBC iPlayer and BBC Earth, watched by 63% of the UK population weekly, and Newsela, where as Director of Product she scaled the platform to 40 million students across 90% of US schools, delivering a fourfold jump in engagement in a single month during the pandemic.

She now leads Luxo Beta, an AI product and venture studio building zero-to-one products across edtech, media, and mission-driven organisations.

Her mathematics training at Cambridge underpins every system she builds: start from first principles, not a borrowed framework.

Samira also hosts the Samira Stalks podcast, reaching 75,000 listeners across 150 countries.

Previously at
BBC
Newsela
J.P. Morgan
Bill Silva Entertainment

Alumni reviews

Eliette

Live cohort
Great session! It helped me structure the different layers of my agent workflow. In the three days since the session, I set up my personal Dot, Dotty (Dorothea = gift of god). “She” is my chief of staff and I started out by co-creating a 90-day plan across 5 business and personal priorities. Dotty then broke it into weekly outcomes and to dos we are reviewing every Sunday. Every morning she sends me my daily prioritized to do list (with real time updates from emails and anything I update her with) and then we check in again every evening to review the day. I think Dotty will be a total GameChanger for me. Sumira’s and Kate’s training set me up for success. I appreciate how practical and interactive it was. I had a high-level concept of what I wanted to do with Dots going into the session, but I got a lot of great pointers and new inspirations from it. I highly recommend attending live it at all possible so you can ask questions and get the most out of it for your individual situation. Highly recommended!
Very good content and delivery with the speakers. Used case was extremely relevant to all businesses trying to grow. Would sign up to the next one!

Sabrina

Live cohort
Great course and well taught! I now have 2 AI agents that I learnt to build!

Ritika

Live cohort
The instructors were brilliant at explaining the subject matter in a coherent and digestible way, and came out with both practical skills to implement and good for thought for future projects.

Luciana

Live cohort
Informative