Samira builds products that bring people closer, not just products people use. Over 15 years, she's shipped work reaching millions: BBC iPlayer and BBC Earth, watched by 63% of the UK population weekly, and Newsela, where as Director of Product she scaled the platform to 40 million students across 90% of US schools, delivering a fourfold jump in engagement in a single month during the pandemic.
She now leads Luxo Beta, an AI product and venture studio building zero-to-one products across edtech, media, and mission-driven organisations.
Her mathematics training at Cambridge underpins every system she builds: start from first principles, not a borrowed framework.
Samira also hosts the Samira Stalks podcast, reaching 75,000 listeners across 150 countries.
Courses
Multi-day, guided programs to get real results
Workshops
Single-day, hands-on sprints to practice new skills

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Build Your Personal AI Bot: Outreach That Sounds Like You. Uses Muse, Dots, Grok
Choose a personal AI agent safely. Use it to write outreach that people want.


A Hands-On Course in Personal AI Agents: Build AI That Brings You Closer
Build two AI agents that remember for you, safely, in 120 minutes, no code.
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A Hands-On Course in Personal AI Agents: Build AI That Brings You Closer

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