Samira Sohail

Samira Sohail

Product Leader (BBC, Newsela), Founder & Speaker

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Samira builds products that bring people closer, not just products people use. Over 15 years, she's shipped work reaching millions: BBC iPlayer and BBC Earth, watched by 63% of the UK population weekly, and Newsela, where as Director of Product she scaled the platform to 40 million students across 90% of US schools, delivering a fourfold jump in engagement in a single month during the pandemic.

She now leads Luxo Beta, an AI product and venture studio building zero-to-one products across edtech, media, and mission-driven organisations.

Her mathematics training at Cambridge underpins every system she builds: start from first principles, not a borrowed framework.

Samira also hosts the Samira Stalks podcast, reaching 75,000 listeners across 150 countries.

Previously at
BBC
Newsela
J.P. Morgan
Bill Silva Entertainment

Alumni reviews

Sabrina

Live cohort
Great course and well taught! I now have 2 AI agents that I learnt to build!

Ritika

Live cohort
The instructors were brilliant at explaining the subject matter in a coherent and digestible way, and came out with both practical skills to implement and good for thought for future projects.

Luciana

Live cohort
Informative

Scott

Live cohort
Director of Cybersecurity and Infrastructure · Mud Bay

A Hands-On Course in Personal AI Agents: Build AI That Brings You Closer

Excellent introduction to creating two simple agents in Claude. These approaches are deceptively simple yet provide a methodology and approach that can be leveraged to easily create more sophisticated agents to meet any personal or organizational needs.