Thinking in Visual Metaphors
PJ Milani
@milanicreative
Everything you need to create visuals that get saved, shared, and remembered
This 3-week course shows you exactly how to turn your expertise into simple visual metaphors that make complex ideas instantly clear. While everyone else races to compete for attention, you're about to do something different. You're about to master the art of making people understand and remember your ideas more powerfully than walls of text ever could.
This isn't about drawing.
It’s about transforming how you think and share ideas. It's creating that moment when your visual metaphor makes someone say "Oh, NOW I get it." When your ideas get forwarded instead of forgotten. Learn the same frameworks I’ve used to attract an engaged international audience of 450,000+ people.
What to expect:
➡️ Weekly live sessions + on-demand recordings
➡️ Real-time feedback on your visuals from me and fellow visual thinkers
➡️ The complete Visual Thinking Toolkit (formats, frameworks, and recipes)
➡️ Visual strategies to make the abstract visible
➡️ A private community for ongoing support
➡️ Visuals you will create to immediately use in your work
Join 500+ professionals who've discovered that visual thinking can become your competitive edge.
What you’ll learn
Make your ideas stand out with visual thinking.
Start creating meaningful visuals from day one with tried and tested recipes
Learn a repeatable and reliable 3-step process to turn complex concepts into simple, powerful images
Learn to recognize patterns and visual opportunities others miss
Develop the ability to think and communicate in pictures, not just words
Learn that your style is more than just what colors and fonts you use
Explore your creative accent (how your unique voice sounds in this visual medium)
Who this course is for
Aspiring creators eager to grow an organic audience through a unique and marketable skill.
Writers who want to stop the scroll and stand out in their niche by attracting audiences to their work.
Educators and coaches who want to leverage their expertise for their clients with effective strategies.
What's included
Live sessions
Learn directly from PJ Milani in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 94 lessons • 10 projects
Week 1
Jan
16
Live Session 2: Making Visuals as Cool as I.C.E.
Fri 1/161:00 AM—2:30 AM (UTC)
2: Introduction to I.C.E. (Intention - Capture - Examine)
Week 2
Free lesson
Creating Your First Visual Metaphor
Why visual metaphors?
Stand out with a skillset few people use in their content.
The Anatomy of a Visual
Identify the ingredients that make up a visual metaphor.
Most Common Limiting Belief (and how to reframe it)
Overcome what keeps most people from tapping into the power of visual metaphors.
3-Step Checklist to create a Memorable Visual
Get a sneak-peak into my reliable and repeatable framework to get started on your first visual metaphor.
Schedule
Live sessions
3 hrs / week
Tue, Jan 13
1:00 AM—2:30 AM (UTC)
Fri, Jan 16
1:00 AM—2:30 AM (UTC)
Tue, Jan 20
1:00 AM—2:30 AM (UTC)
Projects
1-2 hrs / week
Self-Paced Bonus Content
1-2 hrs / week
Success stories
- PJ Milani has a remarkable ability to bring complex concepts to life. His creative visuals are masterful in illustrating and illuminating ideas.
Adam Grant
#1 New York Times bestselling author of THINK AGAIN - PJ's visuals have helped bring my social media writing to life in ways that I'd never be able to express on my own. Whenever I have something to say, that my writing can't capture on its own, I turn to PJ to design it. One of the most talented visual designers around.
Justin Welsh
The Diversified Solopreneur - PJ is truly a visual teacher. His ability to capture the essence of a complex, abstract idea and break it down into an engaging, single message is remarkable. His visuals don’t just complement a concept. They elevate it.
Sahil Bloom
Entrepreneur and Author - PJ never ceased to make me see the world in a different and clearer way through his use of his visuals. It's single-frame storytelling at its best.
Matthew Dicks
Author & Storyteller
Course Preview
3-Step process to create a visual metaphor
What students are making
Akhil Karun (Cohort 7)
Hanh Bui (Cohort 2)
Ramya Anand (Cohort 6)
Anne Jannier (Cohort 6)
Serena Lin (Cohort 2)
Kaamna Deo (Cohort 8)
Frequently asked questions
$499
USD