Thinking in Visual Metaphors


(34 ratings)

3 Weeks

Cohort-based Course

Make your ideas stand out with visual thinking.

Course overview

Level up your communication in 3 weeks with visual metaphors

Stop competing for attention.

Be different and translate your ideas into visuals.

You might be saying...

"Well, that's all well and good, but I can't draw."

Rest assured.

Visual thinking is not about drawing.

The main "draw" (馃) of visual thinking is communicating ideas in a deep, impactful way.

If you're keen on clarifying your thinking and using the power of metaphors to create content that stands out, you're in the right place.

Join me in this 3 week course to learn the techniques and frameworks I鈥檝e used to attract an engaged international audience of over 200,000 people.

Whether it's for professional upskilling, personal development, or differentiating your writing, Thinking in Visual Metaphors will open up new possibilities to express your ideas.

Who is this course for


Aspiring creators eager to grow an organic audience through a unique and marketable skill.


Writers who want to stop the scroll and stand out in their niche by attracting audiences to their work.


Educators and coaches who want to leverage their expertise for their clients with effective strategies.

By the end of this 3 week course, you'll:

Create your first visual metaphor

Raise your visual I.Q.

Practice strategies to make the abstract visible

Carve out a style unique to your personal brand

Apply visual frameworks to clarify, simplify, and amplify your ideas

Analyze a visual as a creator

Get peer-feedback and meet other visual thinkers

This course includes

6 interactive live sessions

Lifetime access to course materials

59 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven鈥檚 guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Bonus


    • Bonus Resources & Tools

    • Recommended Stuff

    • Social Media Tools


(34 ratings)

What students are saying

At a glance:

At a glance:

Week 1: Learn the Rules


Week 2: Master the Rules

Frameworks & Practical Strategies

Week 3: Break the Rules

Style & Iteration

Meet your instructor

PJ Milani

PJ Milani


A teacher by trade, I've made over 300 visuals to grow an organic international audience of 200,000+ followers.

My illustrations have helped authors, speakers, and startup founders communicate their ideas with more clarity and impact to their audiences. My visuals have been used by Adam Grant, Greg McKeown, Sahil Bloom, Justin Welsh, Steven Bartlett and more.

You can usually catch me simplifying complexity through daily visuals on LinkedIn, Instagram, and Twitter.

Who is PJ Milani?

聽聽聽聽聽聽聽聽PJ Milani has a remarkable ability to bring complex concepts to life. His creative visuals are masterful in illustrating and illuminating ideas.
Adam Grant

Adam Grant

#1 New York Times bestselling author of THINK AGAIN
聽聽聽聽聽聽聽聽PJ's visuals have helped bring my social media writing to life in ways that I'd never be able to express on my own. Whenever I have something to say, that my writing can't capture on its own, I turn to PJ to design it. One of the most talented visual designers around.
Justin Welsh

Justin Welsh

The Diversified Solopreneur
聽聽聽聽聽聽聽聽PJ is truly a visual teacher. His ability to capture the essence of a complex, abstract idea and break it down into an engaging, single message is remarkable. His visuals don鈥檛 just complement a concept. They elevate it.
Sahil Bloom

Sahil Bloom

Entrepreneur and Writer
聽聽聽聽聽聽聽聽PJ is exceptionally gifted in communicating visually with clear, concise and unique illustrations. This partnered with his expertise in educating makes him my first recommendation when someone is looking to learn how to visually communicate.
Michael J. Boorman

Michael J. Boorman

Founder of Wisdom Made Easy
聽聽聽聽聽聽聽聽PJ is an incredibly talented visual creator. His visuals are awesome and my audience loves them too!
Alex Weic

Alex Weic

Creator of Alex & Books聽
聽聽聽聽聽聽聽聽PJ is one of the best visual storytellers out there. The way he breaks complex topics down with beautiful images is truly inspiring.聽
Chris Donnelly

Chris Donnelly

Co-Founder of Lottie and Found

Course Preview

3-Step process to create a visual metaphor

Course schedule

4-6 hours per week
  • Live Sessions on Wednesdays & Fridays

    7:00pm - 8:30pm CST | 5:00pm - 6:30pm PT

    Recorded and accessible if you miss them (even when the course is completed).

    Convert to your timezone

  • BONUS: After Hours Q&A

    (optional) After each live-session

    After 19 years of teaching, I've learned the most helpful feedback is immediate feedback. Get your questions answered after each live-session.

  • Class projects

    2-3 hours per week

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Hands-on learning

You'll get step-by-step instruction and learn by doing through projects and breakout rooms.

Interactive and project-based

Make friends by interacting with other learners and test your ideas with each other in a low-risk environment.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can鈥檛 make a live session?
What time of day are the live sessions?
I work full-time. What's the expected time commitment?
How long do I聽have access to the course materials?
What do I need for this course?
What if I can't draw?
Yeah, but will I learn to draw?
What鈥檚 the refund policy?
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Be the first to know about upcoming cohorts

Thinking in Visual Metaphors


Bulk purchases