Transform the way you communicate your insights to stakeholders.
In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation.
Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.
What youโll learn
Turn customer research into clear, powerful deliverables that drive action.
How to focus on the 'why' behind the data, not just the 'what'.
How to create more actionable insights by linking to business goals.
A framework to understand the 4 levels of impact UX research makes and the types of metrics UX research influences.
How to leverage existing frameworks to bring rigour and depth to your UX research practice.
How to create your own frameworks such as hierarchies and 2 x 2 matrices.
The tools to break down complex information into clear sections, guiding your audience through a logical story structure.
Techniques to highlight key takeaways upfront in executive summaries to ensure your audience is aligned on your key takeaways.
How you can use concise, result-driven language to demonstrate the tangible impact of your work.
A framework to summarise complex projects into 150 words or less.
Templates of a report, presentation and executive summary
Sample completed deliverables so you can see how to apply the theory in a concrete way
A quiz every week to complete in your own time to assess your learning
Weekly activities where you practice writing your own insights, developing frameworks and outlining the storyline of a deliverable.
Learn directly from Ruby
Ruby Pryor
Ruby is the founder of Rex, a UX research and strategic design consulting firm.
Who this course is for
UX researchers
who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.
Designers
who need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.
Product managers
๏ปฟlooking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.
What's included
Live sessions
Learn directly from Ruby Pryor in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
10 live sessions โข 40 lessons โข 3 projects
Week 1
Sep
29
Optional: Course welcome and AMA sit down with Ruby
Module 1: Improving Insights
Module 2: Writing better recommendations
Module 3: Unpacking Impact
Week 1: Quiz
Activity 1: Hands on practice to craft insights from data (Submit your work)
Oct
2
๐ฌ Workshop US/Canada time: Practice together and evaluate your skills in creating impactful insights.
Oct
3
๐ฌ Workshop EU time: Practice together and evaluate your skills in creating impactful insights.
Week 2
Module 1: Why frameworks are important
Module 2: Using existing frameworks
Module 3: Creating your own frameworks
Week 2: Quiz
Activity 2: Develop a framework from data (Submit your work)
Oct
9
๐ฌ Workshop US/Canada time: Practice together and evaluate your skills in creating and using frameworks.
Oct
9
๐ฌ Workshop EU time: Practice together and evaluate your skills in creating and using frameworks.
Oct
8
Optional: AMA with Caitlin Sullivan AI UXR expert
Schedule
Live sessions
2 hrs / week
Mon, Sep 29
2:30 AMโ3:30 AM (UTC)
Thu, Oct 2
2:00 AMโ3:00 AM (UTC)
Fri, Oct 3
12:00 PMโ1:00 PM (UTC)
Async content
3-5 hrs / week
Learn at your own pace and make sure youโre setting aside 3-5 hours weekly to dive into the content.
Activities
1-2 hrs / week
Make sure youโre setting aside 1-2 hours weekly to dive into the activities. Itโs your time to apply and understand the learning you will obtain from async contents.