Turbocharge your UX research: write for impact

New
ยท

3 Weeks

ยท

Cohort-based Course

This 3 week cohort course will change the way you communicate, forever. Perfect for anyone who writes using customer insights.

This course is popular

8 people enrolled last week.

Previously at

Grab
Boston Consulting Group (BCG)
Nous Group

Course overview

Present ideas in a way that drives stakeholder action

Get ready to transform the way you communicate your insights. In this course, youโ€™ll master the art of turning complex data into clear, powerful stories that captivate your audience. Learn how to structure your findings for maximum impact, create frameworks that make even the most detailed data easy to grasp, and uncover the difference between simple observations and real, game-changing insights. Plus, weโ€™ll show you how to confidently communicate your key takeaways to senior stakeholders, making sure your work drives action and gets the recognition it deserves.

Who is this course for

01

UX researchers

who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

02

Designers

who need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

03

Product managers

๏ปฟlooking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

What youโ€™ll get out of this course

Improve the structure and storyline of your deliverables to make them more compelling and succinct

  • Break down complex information into clear sections, guiding your audience through a logical flow.
  • Highlight key takeaways upfront in executive summaries to ensure your audience is aligned on your key takeaways.

Create frameworks to present data in ways that are easy to understand and remember

  • Use structures like hierarchies and 2x2 matrices to present data and insightsย 
  • Group related data points into themes to provide a clear, digestible structure for decision-makers.

Write better insights from data, including nailing the difference between observations and insights

  • Focus on explaining the 'why' behind the data, not just the 'what' you see.
  • Turn patterns and trends into actionable insights by linking them to business goals or user needs.

Quickly communicate the impact or key outcomes of your work to senior stakeholders

Use concise, result-driven language to demonstrate the tangible impact of your work.

This course includes

10 interactive live sessions

Lifetime access to course materials

16 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Mavenโ€™s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 11โ€”Nov 17

    Nov

    12

    Optional: Course welcome and AMA sit down with Ruby

    Tue 11/123:00 AMโ€”4:00 AM (UTC)
    Optional

    Week 1: Insights

    3 items

    Activity 1: Hands on practice to craft insights from data (Submit your work)

    1 item

    Nov

    14

    ๐Ÿ’ฌ Workshop A: Practice together and evaluate your skills in creating impactful insights.

    Thu 11/141:00 AMโ€”2:00 AM (UTC)
    Optional

    Nov

    14

    ๐Ÿ’ฌ Workshop B: Practice together and evaluate your skills in creating impactful insights.

    Thu 11/1412:00 PMโ€”1:00 PM (UTC)
    Optional

Week 2

Nov 18โ€”Nov 24

    Week 2: Frameworks

    3 items

    Nov

    19

    Optional: AMA with UXR expert Julian Della Mattia

    Tue 11/199:00 AMโ€”10:00 AM (UTC)
    Optional

    Activity 2: Develop a framework from data (Submit your work)

    1 item

    Nov

    21

    ๐Ÿ’ฌ Workshop A: Practice together and evaluate your skills in creating and using frameworks.

    Thu 11/211:00 AMโ€”2:00 AM (UTC)
    Optional

    Nov

    21

    ๐Ÿ’ฌ Workshop B: Practice together and evaluate your skills in creating and using frameworks.

    Thu 11/2112:00 PMโ€”1:00 PM (UTC)
    Optional

Week 3

Nov 25โ€”Nov 29

    Week 3: Reports & Impact Statements

    4 items

    Nov

    27

    Optional: AMA with Nikki Anderson, MA

    Wed 11/279:00 AMโ€”10:00 AM (UTC)
    Optional

    Activity 3: Craft a report structure using pyramid principle (Submit your work)

    1 item

    Activity 4: Write an impact statement using the SCQA framework(Submit your work)

    1 item

    Nov

    28

    ๐Ÿ’ฌ Workshop A: Practice together and evaluate your skill to structure reports and write impact statements

    Thu 11/281:00 AMโ€”2:00 AM (UTC)
    Optional

    Nov

    28

    ๐Ÿ’ฌ Workshop B: Practice together and evaluate your skills to structure reports and write impact statements

    Thu 11/2812:00 PMโ€”1:00 PM (UTC)
    Optional

    Nov

    29

    Optional: Final wrap-up

    Fri 11/298:00 AMโ€”9:00 AM (UTC)
    Optional

Bonus

    Course resources

    2 items

    Recordings of previous live sessions

    3 items

This course is for you, if you...

01

Communicate with stakeholders or clients though writing.

02

Need to advocate for your POV with cross functional teams.

03

Want your writing to be more influential in your workplace.

04

Want to improve your communication with senior leaders.ย 

Feedback on Ruby's past courses

ย ย ย ย ย ย ย ย I had the opportunity to co-teach with Ruby for the same class. I was impressed by her simplifying complex user research concepts for beginners. Through clear explanations and practical examples, she demystifies intricate concepts, empowering students to immediately see how these skills are applicable to their workplace.
Kok Liang

Kok Liang

Senior Lecturer
ย ย ย ย ย ย ย ย I love how concise and straight to the point the class was. It also adhered to a strict time integrity for starting and ending the class on the dot. Learned a lot through simple and effective steps.
Clara

Clara

UX Designer
ย ย ย ย ย ย ย ย Ruby was captivating, inspiring and a joy to listen to. She always kept the energy high, transmitting her message clearly through relatable storytelling, and making it stick through punchy points and clear visuals - beautifully spoken!
Ines Martel

Ines Martel

UX Designer & Researcher
ย ย ย ย ย ย ย ย Ruby has a unique ability to condense rich, insightful information into manageable, hour-long sessions. The most valuable lesson I've learned from her is mastering clear and impactful communication techniques and frameworks, which I will apply in every facet of UX research.
Anonymous

Anonymous

Senior UX Researcher

Meet your instructor

Ruby Pryor

Ruby Pryor

I've been working in Design and Customer Experience for a decade across Australia and Asia.


My experience includes working for Boston Consulting Group, Grab and Nous Group. This experience across management consulting and tech has taught me A LOT about how to write well and communicate to stakeholders across levels and grographies.


Outside of work, I haveย spoken at UX conferences in 5 countries, appeared on multiple podcasts and been interviewed on Channel News Asia. I have taught design and UX research content to learners from 5 continents.

A pattern of wavy dots

Join an upcoming cohort

Turbocharge your UX research: write for impact

Cohort 1

$499

Dates

Nov 11โ€”29, 2024

Payment Deadline

Nov 10, 2024

Don't miss out!ย Enrollment closes in 2 days

Get reimbursed

Course schedule

3-5 hours per week

  • Lectures

    1-2 hour per week

    Watch lectures at your own time, released every Monday. Discuss your thoughts with other learners in the community.

  • Activity

    1-2 hours per week

    Complete activities at your own pace after finishing the lecture to practice what you learned.

  • Workshop session

    2 live classes on Thursday and Friday

    Join one of the two workshop sessions for live feedback.

A mix of on demand content and live group experiences

A mix of on demand content and live group experiences

Activitiesย to apply learnings

  • Weekly activities you can doย in your own time
  • Apply what you learnt in class
  • Build confidence in using concepts hands on


Aย communityย of other learners

  • Join the slack channel to collaborate with you fellow learners and build more skillsย 
  • Get access to additional reading materials shared by course facilitatorsย 

Pre-recordedย lectures for key content

  • Watch pre-recorded videos of the key learning content.
  • Learn at your own pace whenever works for you

Workshopsย for live feedback

  • Ask any questions that have arisen during the week
  • Review the activity together and get feedback
  • 2 session that work for a variety of time zones

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Turbocharge your UX research: write for impact

Cohort 1

$499

Dates

Nov 11โ€”29, 2024

Payment Deadline

Nov 10, 2024

Don't miss out!ย Enrollment closes in 2 days

Get reimbursed

$499

2 days left to enroll