Are These the Right Questions? A Survey & Discussion Guide Review

You've drafted a survey or discussion guide. Maybe you pulled questions from a previous study, built it from scratch, or adapted a template you found online. It looks reasonable. But something feels off and you're not quite sure if you're asking the right things, in the right way, to get the answers you actually need.

That's a costly problem to discover after the fact.

A poorly designed survey or discussion guide doesn't just give you bad data. It can give you false confidence, the kind that leads teams to make decisions based on findings that don't reflect reality. And by the time you realize it, you've spent the budget and it requires course-correction.

This session is your quality check before it's too late.

In 60 minutes, we'll review your survey or discussion guide together and I'll give you honest, experienced feedback on whether your questions are set up to deliver the insights you need. We'll look at question construction, flow, bias, gaps, and whether the overall design maps back to your actual business question and decision.

What we'll cover:

We'll start with a quick alignment on your research objectives and the decision your findings need to inform. From there we'll work through your draft together, flagging questions that are leading, ambiguous, or unlikely to generate useful data, identifying gaps where critical questions are missing, and making sure the overall flow and structure sets respondents up to give you their best, most honest answers.

This session is right for you if:

• You're a startup or lean team running your own research and want a senior expert to review your work before you launch

• You're a marketing agency that has drafted a survey or discussion guide for a client and want a second set of eyes before it goes into field

• You've used an AI tool or template to build your survey and want to make sure it's actually fit for purpose

• You want to feel confident that the questions you're asking will generate insights worth acting on

What you'll walk away with:

• Clear, specific feedback on your survey or discussion guide

• Flagged questions that need to be revised, removed, or reframed

• Suggestions for any critical gaps in your current draft

• Confidence that your research is set up to deliver useful, decision-ready insights

• A clear picture of what ongoing support could look like if you need it

Before we meet: To get the most out of our time together, please send your survey or discussion guide to hello@remarkablemr.com at least 24 hours before your scheduled session. This allows me to review your materials in advance and come prepared with focused, specific feedback rather than reading through it cold during our time together. The more context you can share about your research objectives and the decision your findings need to inform, the better. I am happy to sign an NDA if needed to help provide peace of mind that this is a confidential conversation.

Bad questions produce bad data. Good questions produce insights that move your business forward. This session is how you make sure you're getting the latter.

This session may be the starting point for a broader engagement through Remarkable MR. If it makes sense, we'll talk through what that could look like, but there's no obligation and no pressure.