
Raquel Rebelo de Mira
Founder, Circoolar | Sustainable innovation & AI | Ex-Philips, PMI, Canon, AkZoN
Product teams often know they need to improve sustainability, but the route forward is rarely straightforward. A change in materials, packaging, repairability or product architecture can affect performance, cost, sourcing, compliance, manufacturing and customer value.
This focused advisory sprint helps your team structure one complex sustainable product decision and move it towards action.
We begin with a specific challenge, such as selecting a lower-impact material, improving circularity, responding to new regulatory requirements, strengthening product claims or embedding sustainability criteria into product development. I work with the relevant functions to clarify the decision, identify constraints and compare the available options.
The sprint can include:
• definition of the product challenge and intended business outcome
• mapping of technical, commercial, environmental and regulatory requirements
• identification of missing evidence, assumptions and dependencies
• comparison of potential solutions using transparent decision criteria
• alignment across R&D, product, procurement, sustainability and other functions
• recommendations for validation, piloting or further investigation
• development of a practical action roadmap
You will receive a structured decision framework, an assessment of the available options and clear recommendations on what to pursue, validate or reconsider.
The service is particularly relevant when a promising sustainability idea has become stuck between functions or when the team needs an independent perspective before committing significant resources.
What the client receivesClearly framed product decision
Stakeholder and requirements map
Comparison of the principal options
Transparent decision criteria
Evidence and data-gap assessment
Risks, assumptions and dependencies
Recommended next steps and action roadmap
Concise leadership summary
Alternative materials or recycled content
Product circularity and repairability
Packaging redesign
Sustainability requirements for R&D
Procurement and supplier criteria
Environmental product claims
Product certification or evidence needs
Regulatory readiness affecting product design
Heads of R&D, Product, Innovation, Engineering, Procurement, Sustainability and Regulatory Affairs in companies developing physical products.

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Turn a complex product sustainability challenge into clear options, decision criteria and a practical action roadmap.