Product strategy sprint

Sustainable product decision sprint

Raquel Rebelo de Mira

Raquel Rebelo de Mira

Founder, Circoolar | Sustainable innovation & AI | Ex-Philips, PMI, Canon, AkZoN

See all products from Raquel

Product teams often know they need to improve sustainability, but the route forward is rarely straightforward. A change in materials, packaging, repairability or product architecture can affect performance, cost, sourcing, compliance, manufacturing and customer value.

This focused advisory sprint helps your team structure one complex sustainable product decision and move it towards action.

We begin with a specific challenge, such as selecting a lower-impact material, improving circularity, responding to new regulatory requirements, strengthening product claims or embedding sustainability criteria into product development. I work with the relevant functions to clarify the decision, identify constraints and compare the available options.

The sprint can include:

• definition of the product challenge and intended business outcome
• mapping of technical, commercial, environmental and regulatory requirements
• identification of missing evidence, assumptions and dependencies
• comparison of potential solutions using transparent decision criteria
• alignment across R&D, product, procurement, sustainability and other functions
• recommendations for validation, piloting or further investigation
• development of a practical action roadmap

You will receive a structured decision framework, an assessment of the available options and clear recommendations on what to pursue, validate or reconsider.

The service is particularly relevant when a promising sustainability idea has become stuck between functions or when the team needs an independent perspective before committing significant resources.

What the client receives
  • Clearly framed product decision

  • Stakeholder and requirements map

  • Comparison of the principal options

  • Transparent decision criteria

  • Evidence and data-gap assessment

  • Risks, assumptions and dependencies

  • Recommended next steps and action roadmap

  • Concise leadership summary

Suitable challenges
  • Alternative materials or recycled content

  • Product circularity and repairability

  • Packaging redesign

  • Sustainability requirements for R&D

  • Procurement and supplier criteria

  • Environmental product claims

  • Product certification or evidence needs

  • Regulatory readiness affecting product design

Audience

Heads of R&D, Product, Innovation, Engineering, Procurement, Sustainability and Regulatory Affairs in companies developing physical products.

Contact

Turn a complex product sustainability challenge into clear options, decision criteria and a practical action roadmap.

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