Discover your Focus Formula

13 Weeks

·

Cohort-based Course

Create your own unique productivity strategy that leaves you with more time, guilt-free relaxation, and control

Course overview

A proven method that adapts to you, not the other way around

Since the start of my career as a psychologist and behavioral scientist, I have researched what makes people productive without pushing them beyond their limits. The key discovery? There is no one-size-fits-all solution. Everyone’s path to relaxed productivity looks different - and that’s the whole point.


This personal blueprint - a completely different approach than the usual "work harder, more, and faster" advice - has been extensively tested and proven successful. Now, you have the chance to reveal your unique formula.


In this course, you will discover:


✔ Your focus mode and how to enhance its impact in your daily life, all while respecting your boundaries

✔ Your unique distractions and how to outsmart them using scientific insights

✔ How to identify and reverse your personal triggers for procrastination

✔ When to tackle which specific tasks and, more importantly, when the most productive decision is to choose rest

✔ The types of rest that recharge you

✔ How to apply proven strategies for implementing new habits

✔ How your productivity strategy can adapt to future changes



"It has had a world-changing and business-transforming effect on my daily life!"


Who is this course for

01

Motivated professionals seeking smarter, not harder, ways to work without falling into the burnout trap

02

Ambitious entrepreneurs aiming to grow their businesses while maintaining personal well-being

03

Busy parents looking to improve their work habits to ensure more stress-free, enjoyable moments with their family

What you’ll get out of this course

Create a personalized scheduling system

Develop a tailored planning strategy that guides you smoothly through your day, providing structure, control, and peace of mind.

Discover your ideal workspaces and how to set them up

Identify and utilize the most productive environments for your work mode at any given moment, helping you manage both urgent and long-term projects.

Optimize personalized rest and self-care

Discover rest and self-care strategies tailored to your needs, recharging your energy without guilt and enhancing your overall well-being.

Use a motivational focus checklist

Create your own checklist that stimulates, motivates, and guides you during each focus moment, helping you accomplish what you want and need to do.

Manage low-energy and low-concentration periods effectively

Learn exactly what tasks to tackle when your energy and focus are lower, ensuring consistent productivity without overextending yourself.

Identify and implement fitting work habits

Understand which work habits suit you best and learn how to seamlessly adopt them into your daily life in an enjoyable way.

Optional: A valuable companion for your productivity journey

The beautiful 'Celebrate the Seasons' planner was developed specifically for this course in collaboration with illustrator Esther Bennink.

What’s included

Renske Zuurveen

Live sessions

Learn directly from Renske Zuurveen in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 34 lessons • 13 projects

Week 1

Sep 19—Sep 21

    Step 1: Tailored Planning

    3 items

Week 2

Sep 22—Sep 28

    Sep

    24

    Session 1

    Wed 9/245:00 PM—5:45 PM (UTC)

    Step 2: Your Ideal Workspaces

    3 items

Week 3

Sep 29—Oct 5

    Step 3: Incorporating New Habits into Your Daily Routine

    3 items

Week 4

Oct 6—Oct 12

    Oct

    8

    Session 2

    Wed 10/85:00 PM—5:45 PM (UTC)

    Step 4: Focus Tasks and Procrastination

    3 items

Week 5

Oct 13—Oct 19
    Nothing scheduled for this week

Week 6

Oct 20—Oct 26

    Step 5: Preparing for a Focus Moment

    3 items

Week 7

Oct 27—Nov 2

    Oct

    29

    Session 3

    Wed 10/296:00 PM—6:45 PM (UTC)

    Step 6: Distractions

    2 items

    Step 7: Cleverly Disabling or Misleading Your Distractions

    3 items

Week 8

Nov 3—Nov 9

    Step 8: Returning from Distraction to Focus

    3 items

Week 9

Nov 10—Nov 16

    Nov

    12

    Session 4

    Wed 11/126:00 PM—6:45 PM (UTC)

    Step 9: Focus Boosters

    3 items

Week 10

Nov 17—Nov 23

    Step 10: The Power of Rewards

    3 items

Week 11

Nov 24—Nov 30

    Nov

    26

    Session 5

    Wed 11/266:00 PM—7:00 PM (UTC)

    Step 11: Butterfly Moments and Tasks

    3 items

Week 12

Dec 1—Dec 7

    Step 12: Rest Moments, Self-Care, and Energizing Breaks

    3 items

Week 13

Dec 8—Dec 14

    Dec

    10

    Session 6

    Wed 12/106:00 PM—6:45 PM (UTC)

    Step 13: An Essential Choice for Relaxed Productivity

    3 items

Week 14

Dec 15—Dec 18

    Step 14: Adapting Your Formula

    3 items

Bonus

    BONUS: How to Make Your Task List Focus Formula-Proof

    2 items

    BONUS: Creating Your Optimal Workflow

    2 items

    BONUS: Accountability

    2 items

What people are saying

        I now have complete and utter confidence in focus moments and what I can achieve in such a short time. Renske knows more about me than I do myself, and that inspires me, makes me reflect, and helps me grow.
IJlien Havenaar

IJlien Havenaar

Noisy Media Podcastmanagement
        The course has made me realize what essential conditions I need. Since then, I've been working much more focused and with more energy. Renske makes you feel at ease, asks critical questions, and loves to think along with you. She provides targeted tips, checks in with you regularly, and celebrates successes with you.
Maaike van de Graaf

Maaike van de Graaf

Communication advisor and content editor
        Through Renske's wonderful course, I have gotten to know myself better in terms of focus, planning, and productivity, and discovered which routine works best for me so that I can always rely on it. Renske's method truly makes you more productive. It also helps reduce procrastination. Highly recommended!
Anne Bonthuis

Anne Bonthuis

Freelance journalist and copywriter
        I discovered that I can concentrate better and for longer periods than I thought. I also learned how to organize my tasks more effectively. Renske is very enthusiastic and has a wealth of knowledge and experience, which allows her to give you targeted tips that help you move forward. These are tips I would never have thought of myself.
Caja Heikens

Caja Heikens

Employee at Violent Offences Compensation Fund

Meet your instructor

Renske Zuurveen

Renske Zuurveen

Productivity psychologist and behavioral scientist

As a seasoned productivity psychologist and behavioral scientist, I have extensive research experience in behavioral change. I've developed and delivered higher education courses up to master's level and helped over 1,500 individuals with their personal productivity strategies.


Additionally, I've conducted numerous impactful workshops and training sessions, empowering diverse audiences to enhance their productivity and well-being.

A pattern of wavy dots

Join an upcoming cohort

Discover your Focus Formula

Autumn Cohort

$195

Dates

Sep 19—Dec 17, 2025

Application Deadline

Sep 21, 2025

Course schedule

2-3 hours per week

  • Autumn Cohort

    7:00 PM - 8:00 PM CET

    Dedicate the autumn season to discovering your focus formula!


    Live sessions will be held every other Wednesday, starting in September and running until December.

  • Spring Cohort

    7:00 PM - 8:00 PM CET

    Dedicate the spring season to discovering your focus formula!


    Live sessions will be held every other Wednesday, starting March and running until June.

  • Weekly projects

    Each week, you’ll uncover a small part of your formula that you’ll apply throughout the week. Share your experiences and receive personal tips from me and your peers.

Free resource

Get your free menu with 30+ tips for apps, tools and websites

I have spent years gathering and experimenting with relaxed productivity and have compiled the very best tips in a clear and simple guide

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and experience-based

You’ll be interacting with other learners and get inspired by each other's experiences.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Discover your Focus Formula

Autumn Cohort

$195

Dates

Sep 19—Dec 17, 2025

Application Deadline

Sep 21, 2025

$195

USD

13 Weeks