Paul Byrne

I run SearchIntel, an AI Search agency | 20 years in Digital Marketing

Cohort 1

AI Search - Summer 2026

A defensible methodology for auditing, optimising, and reporting on AI search. By week 4 you'll lead the conversation, not chase it.

Audit and own AI search visibility

Google

IPG Mediabrands

Tripadvisor

You're a digital lead at a mid-market business. Your organic search numbers are softening month after month. ChatGPT, Claude, and Gemini are intercepting the questions you used to capture.Leadership has started asking "what about AI search?" in board meetings, and your honest answer until now has been: nobody really knows yet. That's the gap this course closes.AI search visibility is the most important new discipline in marketing, and it didn't exist as a teachable subject 18 months ago. Meanwhile every digital lead is being asked to have a credible answer.This 4-week cohort gives you that answer. You'll learn the audit methodology I use with paying clients, including regulated mid-market firms. You'll run a real audit on a brand of your choosing. You'll build a 90-day optimisation plan defensible at board level. And you'll leave able to walk into your next leadership conversation with a methodology, a measurement framework, and a credible point of view.By the final week, you'll be the person at your firm who actually owns AI search.

Leadership keeps asking "what about AI search?" Walk in with the answer.

Conduct a credible AI search visibility audit on any brand

Build a 90-day optimisation plan based on findings

Report AI search KPIs to senior leadership

Defend the strategy when challenged by traditional SEO / Paid-Media stakeholder

Explain to a CFO what AI search visibility is worth in commercial terms

In-house digital leads (Director / Head of) watching organic search decline and being asked "what about AI?" by leadership

Independent consultants pivoting from SEO into AI search, who need a rigorous methodology rather than just opinions

Agency strategists (planning, performance, content) building AI search capability for client work

Paul Byrne will make you your firm's AI Search leader

Paul Byrne

Courses

AI Search Mastery