Tiny Marketing Actions
Class is in session
Tiny Marketing Actions
9.8
(14 ratings)
6 Weeks
·Cohort-based Course
Break your marketing paralysis and get in an easy, regular rhythm with marketing activities from the very first session!
Class is in session
Tiny Marketing Actions
9.8
(14 ratings)
6 Weeks
·Cohort-based Course
Break your marketing paralysis and get in an easy, regular rhythm with marketing activities from the very first session!
Get notified about the next cohort
Hosted by
Pamela Slim
Author, Business Coach, Co-Founder of Main Street Learning Lab
Course overview
Tiny Marketing Actions: The 6-Week Experience
Tiny Marketing Actions are defined as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account.
This class is designed to help you establish life-long habits for marketing your business. It leverages the cohort model, giving you a strong and supportive network to help you test ideas, gather feedback and execute successful campaigns.
Who is this course for
01
Brand new business owners who feel overwhelmed with all the options to market your business
02
Established business owners who are tired of unpredictable new business leads and who want more stability and ease in marketing
03
VAs and Online Business Managers who want support and structure to help their clients establish a regular and effective marketing strategy
Key outcomes
Anatomy of Marketing Habits
Understand the anatomy of your own marketing habits, and how to shift ineffective patterns
Daily Tiny Marketing Actions
Know how to execute Tiny Marketing Actions on a daily and weekly basis to grow your business
Recipes for Daily Use
Access to over 100 client-tested specific “recipes” for Tiny Marketing Actions that allow you to seed opportunities easily every day. New: Chat GPT Tiny Marketing Actions Recipes
Your Strategic Marketing Plan and TMAs
Identify where Tiny Marketing Actions fit into your strategic marketing plan
Connections
Connect with a brilliant and inspiring community of other small business owners
Operationalizing TMAs
Determine how to operationalize Tiny Marketing Actions into your daily, weekly, monthly and annual business plans
Ideal Fits and Clients
Determine where your business fits in the bigger ecosystem surrounding your ideal clients
Opportunities over Emotions
Create opportunities with TMA’s, even when you’re overwhelmed, tired, sad or busy.
9.8
(14 ratings)
See what people are saying
Jessica Williams
Belinda Noakes
Meet your instructor
Pamela Slim
Author, The Widest Net and Co-Founder, K'é Community Lab
Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the K'é Community Lab in Mesa, Arizona.
A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and GoDaddy. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.
Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill, named Best Sales & Marketing Book of 2021 by Porchlight Books).
In 2016, Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, a grassroots, community-based learning lab focused on small business economic acceleration for local BIPOC entrepreneurs. http://pamelaslim.com/ke
Course syllabus (Live sessions 9-10am Pacific/12-1pm Eastern)
01
April 26: Session 1: Introduction to Tiny Marketing Actions (TMA) Core Principles
- Orientation & Ground Rules
- The TMA Principle: Small, consistent action builds big wins
- Anatomy of Habits & Self Talk - Your new predisposition to action over perfection
- Getting Started with your first TMAs
02
May 3: Session 2: Connecting Tiny Marketing Actions to Your Marketing Operations
- Creating a Mini Plan
- Understanding your Audience, Ecosystem and Marketing Channels
- Choosing your Beacons
- Taking action with this week’s TMAs
03
May 10: Session 3: The Types of Tiny Marketing Actions (TMAs)
- Your marketing lens
- The difference between Transactional and Relational marketing
- Building a plan with purpose
- Taking action with this week’s TMAs
04
May 17: Session 4: Getting Unstuck
- How to start, sustain, reset and get out of the spin from this day forward
- What does frustration look like for you? (and how to get past it)
- Sharpening the techniques & getting better at your habits.
- Taking action with this week’s TMAs
05
May 24: Session 5: Setting Feasible Goals & Measuring Results
- Checking in: Are you excited about what you’re doing & making strategic choices?
- Creating monthly and quarterly targets
- What to measure, how to refine, adapt, adjust and prioritize your TMAs
- Taking action with this week’s TMAs
06
May 31: Session 6: Operationalizing Your Marketing
- Creating systems that create TMA sustainability
- The best ways to use automation (where it makes sense)
- The ins & outs of hiring an assistant, a team & allocating resources
- Taking action with this week’s TMAs
A word from Pam!
Tiny Marketing Actions Class Structure
Live weekly classes on Zoom
This is a cohort-based class, where we meet weekly on Zoom to learn the week's lesson, then apply it through taking action the next 7 days.
If you miss a live class or can't attend due to time zone or work conflicts, no worries, it is posted on the learning portal same day.
All-in-one learning portal
The Maven hosting platform is easy and intuitive to navigate. You can access video lessons and materials, ask for and receive feedback directly from Pam in the student forum, and share resources and ideas with fellow cohort participants.
Real-time network building with peers
Pam takes pride in attracting amazing thought leaders and change makers in her programs.
You will meet wonderful fellow entrepreneurs who can help you learn new skills, access new markets and maintain momentum in your Tiny Marketing Action habits, despite any discomfort or fear.
Frequently Asked Questions
What happens if I can’t make a live session?
What is the course schedule?
I have a busy schedule, what is the expected time commitment?
What’s the refund policy?
Stay in the loop
Sign up to be the first to know about course updates.
Tiny Marketing Actions Make it Easy to Gain Marketing Momentum
Active, not passive
This course focuses on live workshops and hands-on projects
Interact and get feedback
You’ll be learning in public through breakout rooms and an engaged community on the class forum
Learn from diverse professionals
Surround yourself with like-minded people who want to grow alongside you