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Tiny Marketing Actions: The 6-Week Experience
Break your marketing paralysis and get in an easy, regular rhythm with marketing activities from the very first session!
with
Pamela Slim
with
Pamela Slim
Author, Business Coach, Co-Founder of Main Street Learning Lab
Tiny Marketing Actions are defined as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account.
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Jessica Williams
Belinda Noakes
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Tiny Marketing Actions
Who is this course for
01
Brand new business owners who feel overwhelmed with all the options to market your business
02
Established business owners who are tired of unpredictable new business leads and who want more stability and ease in marketing
03
VAs and Online Business Managers who want support and structure to help their clients establish a regular and effective marketing strategy
Key outcomes
Anatomy of Marketing Habits
Understand the anatomy of your own marketing habits, and how to shift ineffective patterns
Daily Tiny Marketing Actions
Know how to execute Tiny Marketing Actions on a daily and weekly basis to grow your business
Recipes for Daily Use
Access to over 100 client-tested specific “recipes” for Tiny Marketing Actions that allow you to seed opportunities easily every day
Your Strategic Marketing Plan and TMAs
Identify where Tiny Marketing Actions fit into your strategic marketing plan
Connections
Connect with a brilliant and inspiring community of other small business owners
Operationalizing TMAs
Determine how to operationalize Tiny Marketing Actions into your daily, weekly, monthly and annual business plans
Ideal Fits and Clients
Determine where your business fits in the bigger ecosystem surrounding your ideal clients
Opportunities over Emotions
Create opportunities with TMA’s, even when you’re overwhelmed, tired, sad or busy.
Meet your instructor
Pamela Slim
Author, The Widest Net and Co-Founder, Main Street Learning Lab
Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona.
A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and GoDaddy. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.
Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill, named Best Sales & Marketing Book of 2021 by Porchlight Books).
In 2016, Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based learning lab focused on small business economic acceleration for local BIPOC entrepreneurs. http://pamelaslim.com/ke
Course syllabus
01
Session 1: Introduction to Tiny Marketing Actions (TMA) Core Principles
- Orientation & Ground Rules
- The TMA Principle: Small, consistent action builds big wins
- Anatomy of Habits & Self Talk - Your new predisposition to action over perfection
- Getting Started with your first TMAs
02
Session 2: Connecting Tiny Marketing Actions to Your Marketing Operations
- Creating a Mini Plan
- Understanding your Audience, Ecosystem and Marketing Channels
- Choosing your Beacons
- Taking action with this week’s TMAs
03
Session 3: The Types of Tiny Marketing Actions (TMAs)
- Your marketing lens
- The difference between Transactional and Relational marketing
- Building a plan with purpose
- Taking action with this week’s TMAs
04
Session 4: Getting Unstuck
- How to start, sustain, reset and get out of the spin from this day forward
- What does frustration look like for you? (and how to get past it)
- Sharpening the techniques & getting better at your habits.
- Taking action with this week’s TMAs
05
Session 5: Setting Feasible Goals & Measuring Results
- Checking in: Are you excited about what you’re doing & making strategic choices?
- Creating monthly and quarterly targets
- What to measure, how to refine, adapt, adjust and prioritize your TMAs
- Taking action with this week’s TMAs
06
Session 6: Operationalizing Your Marketing
- Creating systems that create TMA sustainability
- The best ways to use automation (where it makes sense)
- The ins & outs of hiring an assistant, a team & allocating resources
- Taking action with this week’s TMAs
Be the first to know about upcoming cohorts
Tiny Marketing Actions
A word from Pam!
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
Frequently Asked Questions
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Tiny Marketing Actions
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Tiny Marketing Actions Make it Easy to Gain Marketing Momentum
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you