Saurabh Gupta

How to Spot Non-obvious Insights

Oracle

Vodafone

HSBC

Reuters

Design Strategist for Vodafone, Discovery+, EY & more, Red Dot & iF Award Winner

The obvious answer is usually wrong. Learn to strip a problem to its roots and ask what everyone else stopped asking.

Stop being fooled by the obvious answer.

Intuition isn't magic, it's pattern recognition. Learn to train it deliberately so it becomes a tool you can trust.

Sharpen your gut until you can trust it.

The best insight-generators aren't smarter. They're more consistent. Learn to build a practice that compounds over time.

Turn insight from a lucky moment into a daily habit.

This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

AI Research Leader •Ex-Meta, Uber, Apple

Uber

Apple

Google

Canvas8

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

Cohort 8

Cohort 9

Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

Ready to break out, navigating new terrain, or finding your footing? Learn the Leadership OS to become the one they can't afford to lose.

18+ yrs leading teams at P&G & LinkedIn

LinkedIn

Procter & Gamble

Co-Active Training Institute

Sudha Ranganathan

18+ yrs leading teams at P&G & LinkedIn | Trained Coach and Workshop facilitator

Cohort 1

Something has shifted - and most leaders are wondering what it means for them: Management layers are shrinking. The bar for team leaders is rising. And this is especially acute for leaders who have been in their role for a while without standing out OR for leaders navigating new contexts (new role, org, or leader).What does it take to be indispensable? After 18+ years in calibration rooms, I've codified the skills that separate leaders whom organizations fight to keep from everyone else.I call this the Leadership Operating system and it includes three critical types of acumen:<ul><li>Business acumen to understand what matters and adapt as priorities shift</li><li>Organizational acumen to build influence and reputation with stakeholders that matter (including the most critical one — your manager)</li><li>Leadership acumen to deploy your energy smartly and bring out the best in your team</li></ul>Across 4 sessions, you will walk away with frameworks and exercises to build these muscles WHILE applying them immediately to your own work context.You'll leave with clarity on what matters, who matters, and how to become the leader your company can't afford to lose.Live sessions: 9-12 PT on Apr 18, May 9, May 23 and Jun 6

What Actually Separates Indispensable Team Leaders from Everyone Else

Build business acumen AND stay adaptive as context shifts around you

Prioritize: Reset or sharpen your team's priorities to maximize business impact

Optimize stakeholder partnerships: Drive alignment, influence, and reputation

Manage your manager: Maximize value to and from your most critical stakeholder

Activate impact: Deploy yourself strategically to elevate outcomes that matter

Become a talent magnet: Build a reputation that attracts and retains top talent

This course is designed for people managers leading teams, not individual contributors without direct reports.

You manage a team with direct reports

Expect real work: Conversations with stakeholders and synthesizing insights into templates to apply concepts to your actual context

You're willing to do the work between sessions

This isn't for leaders already thriving at the top. It's for those who see room to level up—and are ready to do the work.

You believe you have room to grow, and WANT to

Ready to Break Out: Team leaders doing the work, getting decent feedback, still getting passed over. Become the one they'd fight to keep.

Experienced Leader, New Context: New team, manager or org structures around you? Reset and prove impact in unfamiliar territory.

Finding Your Footing: Newer team leader? The window to prove yourself is shorter than you think. Build credibility and win fast.

Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.

Trains teams at YouTube, Canva, Maze +

YouTube

Canva

Figma

Ramp

Caitlin Sullivan

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

Cohort 2

In 2 weeks, you'll go from Claude running superficial scans of your discovery data to rock-solid decisions from continuous workflows. No missed hidden gems. No hallucinations you didn't catch. Just insights you can actually bet your career on. From workflows that let you gather customer signal on repeat. Free Claude Code tutorials teach you how to use the tool to go faster. But faster can also = superficial. This course teaches you to build insight systems that are fast, validated, and run with minimal effort. -- You'll build systems that: - Have trustworthy verification built-in - Apply your own style and process that you know works - Minimize unnecessary context window/token use - Deliver customer signals in half the time

10x faster insights—that are actually right.

Build systems for insights that are FAST *and* RIGHT

Connect + update everything, export nothing

Know what works -- and prove it

Ship with confidence

You have a computer you're allowed to install Claude Code on, give file access to, and you'll use it in the Terminal. 

You're allowed to use Claude Code on your computer

Claude Pro or Max subscription (from $20/month), or Anthropic developer console account with credits (pay as you go).

You have Claude Pro or Max

You'll get most out of this if you can practice with your own data - and even connect sources like Google Drive, Notion via MCPs

Recommended: Your own data

You're a PM who's watched free Claude Code tutorials--but know you can't trust their superficial synthesis. You need systems for big bets.

You're a Researcher or Designer who want to 10x your analysis speed without sacrificing reliability.

You're making product decisions from qualitative or quantitative customer data<ul><li></li></ul>

UX & Research Strategy Advisor

Alina Bezchotnikova 

Principal UX Designer, 17 years B2B SaaS, Master’s in Statistics, PhD

Research Automation Cohort

Most product teams are stuck in one of two traps: Trap #1: Research is too slow: By the time insights reach the team, the decision has already been made. Research becomes a post-hoc justification instead of a strategic input. Trap #2: “Just use AI”: Teams replace research with LLM-generated guesses and call it “moving fast.” They get speed but lose the signal, the actual evidence of what users do, think, and need. There’s a third path.Automate the repetitive, time-consuming parts of your research pipeline as recruitment screening, transcript processing, pattern tagging, synthesis formatting, while keeping human judgment exactly where it adds irreplaceable value: interpretation, context, and strategic framing.This workshop teaches you how to build that pipeline, step by step.

It's not enough to "just add AI"

Product Managers who run (or want to run) research but don’t have a dedicated researcher on the team

Product Leaders (Directors, VPs, CPOs) building a research culture that scales without scaling headcount

Founders who need evidence-based decisions but can’t afford slow, traditional research cycles