Free Lesson
AI Tools for Brand Strategy: What to use, where and why
45 min
Nov 5, 2026 9:00 AM
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What you'll learn
Understand what brand strategy is and does
Learn the real discipline of brand strategy through real examples of building, expanding, repairing & refreshing brands.
The core skills a strategist brings
See the skills AI can't replace, from diagnosis and insight to prioritisation and storytelling.
Use a proven framework that gives AI a clear job to do
Get a first look at Street Wise Logic, my Discovery, Strategy, Execution framework, and where AI fits in each stage.
Match the right AI tool to each strategy job
See the six jobs AI does in a strategy workflow, from building to fact-checking, and the tool I trust for each one.
How I built my own discovery and strategy tools
I'll show you the tools I built for discovery and strategy in Claude and Runable that pull in live sources for clients.
Why this topic matters
AI speeds up research, synthesis and presentation, but many strategists use one chatbot for everything and get generic work back. In independent testing, even the most accurate AI search tool got its sources wrong over 1/3 of the time. Tools only work when you know the strategy job they serve and where to check their work. This session starts with those foundations, then shows the stack I use with clients and where human judgment still decides.
