Free Lesson
How to Bring People Along: Why Good Ideas Stall
30 min
Nov 5, 2026 12:00 PM
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What you'll learn
Find what's at stake for the people you need
See what's at stake for them right now, in their words, and build your case around it.
Build a core group that shapes your idea
Work through the idea with a few people who get it early. They'll make it better and help explain it to others.
Tell the story so others can retell it
Use what makes ideas stick: simple, concrete, unexpected.
Why this topic matters
Good ideas often stall because the people who could move them forward don't yet see what you see. Once something is obvious to you, it's easy to forget why others can't see it.
This session draws on 17 years at Google, both pitching ideas and deciding which ones got funded, and interviews with more than 30 senior leaders for my book, Lead Deep.
