Katya Bovykina has spent 15 years inside B2B marketing, in-house, in agency, and as a Fractional CMO (Landswell), working exclusively with B2B tech and service companies. Across 30+ client engagements, she has built her entire practice around one thing: diagnosing and rebuilding broken marketing systems.

She teaches because most B2B marketing education focuses on tactics and tools, with very little attention paid to thinking systematically about why things aren't working. That's the gap she fills. Every framework she shares comes directly from client work, not theory, and every session is built around something attendees can apply before the week is out.