Lisa Peyton is a seasoned AI strategist and enterprise marketing expert with over 20 years of experience advising startups and Fortune 500 companies. As an Emerging Technology and AI Marketing Consultant, Lisa has been at the forefront of leveraging cutting-edge technologies to transform marketing strategies and improve campaign outcomes.

Currently, Lisa serves as an AI & Immersive Communications Instructor at the University of Oregon's School of Journalism and Communication. Her curriculum spans topics such as Generative AI marketing tools, AI Strategies for MarComm, and New and Emerging Technology for Marketing Professionals.

Lisa's industry influence extends beyond the classroom. As a subject-matter expert for MarTech.org, she regularly contributes articles on the intersection of emerging technology and marketing. Her work has covered crucial topics like AI text generators, XR and AI marketing trends, and the metaverse's impact on marketing.

With her unique blend of academic and practical experience, Lisa is passionate about sharing her expertise to help students and professionals navigate the rapidly evolving landscape of AI and digital marketing. By learning with Lisa, students will gain invaluable insights into real-world applications of AI in marketing, develop skills in leveraging emerging technologies, and position themselves at the cutting edge of the industry.