Quick Start: Transformational Storytelling for Business

Hosted by Arthur Zards

In this video

What you'll learn

Idea to Actualization Model of Transformation

Discover a simple framework to understand why some ideas thrive while others fail to transform.

Transactional vs Transformational Speaking

Learn how to recognize and shift from transactional to transformational communication.

Breaking the "Corporate Speak" Barrier

Learn simple techniques to escape 'corporate speak' and craft messages that truly connect.

Why this topic matters

Why do you believe students should care about it? Big picture, what's the professional benefit of understanding it? Give students an idea of how they can expect to grow with this lesson.

You'll learn from

Arthur Zards

TED/TEDx speaker & producer with 43+ million client/student speaker views

Arthur has over 15 years of speaker and content experience working directly with the TED organization and mentoring and producing numerous TEDx organizations and speakers.


He is a self-described TED fanatic and is the founder and executive director of TEDxNaperville, the Midwest’s longest-running TEDx event since 2010. His events have challenged the norms in speaker content , delivery, and the attendee/sponsor experience resulting in leading lectures and workshops for numerous organizations including TED and TED Global on speaker content and creating engaging experiences. 


A recent launch is Swarm Effect® speaking, a speaker development model that enables anyone without regard to speaking experience to communicate with impact, grab attention, and get swarmed by the audience when finished speaking.


Arthur’s unique approach blends a TED-style of conversational speaking, content curation and experience design to transform speakers’ ideas into massive impact and engagement.


He has worked with a diverse mix of speakers including students, educators, home-makers, organizational leaders, civic leaders, millionaires, billionaires, Olympic athletes, and even a few astronauts.


Speakers working directly with Arthur have over 43 million collective TED/TEDx online views and growing.


Arthur believes everyone has an idea worth sharing and is tired of the current state of corporate communications.


Arthur believes that “Corporate speak” based keynotes, presentations, and sale pitches just have to go.


There is a better way.

Organizations Impacted

TED
Olympics
NASA
Gartner
Johnson & Johnson
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Go deeper with a course

Story: Master the Art of Transformational Storytelling for Business
Arthur Zards
View syllabus