Free Lesson

Agentic search: can we just use grep?

Part of The Frontier of AI Search

60 min
Jun 29, 2026 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

What is agentic search?

We'll dive into the basic definitions of agentic search - and why nobody seems to agree on how to build it

Where search can / cannot be replaced by grep

The conflicting agentic search philosophies - from "just use grep" to actually building amazing grep

Why the agent's own judgment is not enough

How / why agents need external information to solve search

Why this topic matters

When searching, agents make false assumptions about what our users think is relevant. Our fashionista users think “red shoes” should return high-heels. At our company ABE isn’t a president, it's an A/B testing tool. Agents need context to know these things - and context engineering needs agentic search. Guiding agents through context requires search. Let's walk through the core patterns.

You'll learn from

Doug Turnbull

Doug Turnbull

Co-Author AI Powered Search

Trey Grainger

Trey Grainger

Author AI Powered Search

Previously at

Reddit
Shopify.com
CareerBuilder
LexisNexis
Searchkernel
See all products from Trey & Doug