Free Lesson
Build And Launch A Customer Facing MCP
60 min
Aug 20, 2026 11:00 AM
Virtual (Zoom)
In this video
What you'll learn
Foundations of MCPs and whether you should build one
First principles of how MCPs fit into the AI product stack and their value to end users
Specific MCP product design patterns that win
How to scope and name tools, shape responses that LLMs can actually act on, and handle auth without scaring users off
Pitfalls to avoid when building your MCP
Failure modes for MCPs are unique; learn how to minimize tool sprawl, complex permission flows and to evaluate demos.
Why this topic matters
MCP turned every AI assistant that your customers already use into a distribution surface for your product. It can be the ultimate growth and activation engine.
Yet very few PMs can currently spec an MCP that survives real users: the reliability, the naming, the permission model, and the failure states. It's a small, concrete skill with a short window of scarcity that few have capitalized upon
You'll learn from
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