Decode Internet Culture for Breakthrough Customer Insights

Hosted by Abi Awomosu

Mon, Nov 24, 2025

7:30 PM UTC (30 minutes)

Virtual (Zoom)

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The Billion Person Focus Group® — Using AI to Find What Your Market Really Wants
Abi Awomosu
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What you'll learn

Find where culture actually happens

Learn to identify the online spaces where people reveal what they really think and want

Use AI to decode thousands of conversations

Watch a live demo of using AI to analyze real conversations and extract a single strategic insight in minutes, not weeks

Turn internet culture into business strategy

Get the prompts and process to translate what you find online into actionable insights you can use Monday

Why this topic matters

This skill changes how you make decisions. Instead of guessing based on surveys, you'll know what your market wants by listening where they're unfiltered. Instead of reacting to trends months late, you'll spot them as they emerge. This session shows you where to look online, how to use AI to analyze at scale, and how to turn what you find into insights that inform strategy, messaging, and product.

You'll learn from

Abi Awomosu

Insights Expert • Ex Uber, Meta • Bestselling Author of 'How Not to Use AI

Abi Awomosu is an Insights Expert and the Amazon Bestselling Author of 'How Not to Use AI' and a 20-year tech insider leading insights teams at Meta, Uber, Apple, and Google. She is the creator of the Billion Person Focus Group®, an agentic system for decoding internet culture into strategy that works.

Previously at

Meta
Uber
Apple
Google

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