Growth Insiders

3 Ways to Cut Google Ads Waste

Hosted by Kelly Aratoon

Wed, Mar 12, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Google Ads Essentials: Turn Spend into Profit
Kelly Aratoon

What you'll learn

Spot inefficiencies in ad targeting, bidding, & creatives.

Learn to diagnose the hidden flaws draining your ad spend and prioritize high-impact fixes.

Implement step-by-step fixes that boost ad ROI.

Discover actionable techniques to optimize performance for scalable and sustainable growth.

Learn systematic growth strategies, not one-off hacks

Build a replicable framework to ensure consistent results across campaigns and platforms.

Why this topic matters

I’ll teach participants how to identify and fix the 3 most common Google Ads mistakes holding their campaigns back. This lesson is perfect for growth-focused professionals who want immediate, actionable insights to optimize ad performance and scale their businesses sustainably.

You'll learn from

Kelly Aratoon

Founder at The Falling Agency

Kelly is a seasoned paid growth expert specializing in Google Ads, with over 15 years of experience driving results for B2B and B2C brands. She has successfully managed campaigns surpassing $100M in Google Ad Spend, delivering outcomes like a 15X ROAS for e-commerce clients. As a fractional CMO, Kelly has led a brand to a successful private equity exit. She has also taught more than 200 students the art and science of digital marketing. Kelly’s passion for education is reflected in her ability to provide clear, actionable insights, empowering students to optimize campaigns confidently and achieve measurable business growth.

Learn directly from Kelly Aratoon

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