Build a Successful Counteroffer (in Salary Negotiations)

Lightning Lessons

Practical skills & tools to accelerate your career

Build a Successful Counteroffer (in Salary Negotiations)

Hosted by Annie Murray and Colin Lernell

216 students

What you'll learn

Break Down Three Real Counteroffers

Analyze the strategy, framing, and outcomes behind three successful tech negotiations — across seniority levels and geos

Apply the Valued Methodology

Learn practical tactics like the “excitement sandwich,” 30-60-90 planning, and how to reframe tricky questions

Avoid Costly Negotiation Mistakes

Understand what commonly goes wrong in counteroffers — and how to approach the conversation with confidence and clarity

Why this topic matters

You only negotiate a job offer every few years — but recruiters do it every week. That imbalance costs talented people tens of thousands of dollars (or more) without them even realizing it. We'll break down 3 real counteroffers that led to massive compensation increases, shares the exact strategies behind them, and equips you with a toolkit you can use to advocate for yourself in your next offer.

You'll learn from

Annie Murray

Head of Negotiation Coaching, Valued (previously at Microsoft, Amazon)

Drawing on my recruiting experience at Microsoft and Amazon, I've coached over 250 clients at tech companies, including FAANG, TikTok, Airbnb, Jane Street, and many startups. I helped a client secure a +$240k increase on a Google offer and negotiated up-levels to the coveted L7 FAANG position.

Colin Lernell

14-year Product Leader (Patreon, Noom, Udacity) with VP/CPO Offers

I have negotiated from the other side of the table as a Sr. Director. I have personally negotiated private & public Senior to VP offers, and I have helped candidates like you negotiate millions in offer increases. I also coach leadership candidates on long-term career planning and job searches, so I know that the negotiation and offer decision is about more than just money.

Previously at