Master Salary Negotiation & Offer Decisions: IC to Executive

New
·

8 Days

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Cohort-based Course

Practice the proven negotiation strategies that top tech talent uses to maximize their offers without risking what's already on the table.

This course is popular

6 people enrolled last week.

Previously at

Microsoft
Amazon
Patreon
Udacity
Noom

Course overview

Don't be undervalued. Negotiate and make confident offer decisions.

In this 1-week, hands-on masterclass, you'll gain the exact tools, scripts, and strategies that have helped 300+ clients secure 10s of millions in added compensation, including above-band offers and executive-level pay increases from all of FAANG+ to top startups. This is more than theory—it's a practice-based negotiation sprint where you’ll refine your skills in real time.


You’ll master how to:


1) Handle compensation conversations with confidence.


2) Craft persuasive counteroffers without losing momentum.


3) Respond to recruiter pushback with control and clarity.


4) Maximize every part of your offer: level, salary, equity, benefits, title, severance, protection terms, scope, and more.


5) Decide confidently on offers based on long-term Total Offer Value, beyond just immediate compensation.


Plus:

Enroll to get a 1-on-1 negotiation advisory session with Annie or Colin


This program is intensive by design, built for those who want results. You’ll leave equipped with a personalized negotiation playbook, proven scripts, and the confidence to negotiate like a top-performing candidate.


What Makes This Masterclass Different?


We focus on salary negotiations specifically—not just theory—using a practical, hands-on approach:


1. Get Word-for-Word Scripts You Can Use Immediately

Walk away with proven, battle-tested scripts for every stage of the negotiation—from handling “What are your salary expectations?” to delivering powerful counteroffers. These scripts are designed to help you stay in control and maximize your offer without guessing what to say.


2. Experience Mock Negotiations to Build Confidence

You won’t just learn strategies—you’ll practice them live. Engage in mock negotiations, roleplay tough conversations, and rehearse real-world scenarios with expert coaching. This hands-on approach ensures you’re fully prepared for your next offer conversation.


3. Get Personalized Feedback on Your Approach

Receive direct, expert feedback tailored to your unique situation. Whether you’re preparing for an upcoming offer or reviewing past negotiations, you’ll get insights that help you refine your messaging, delivery, and positioning for maximum impact.


This masterclass goes beyond theory—it's a hands-on, practice-driven experience designed to help you win bigger offers with confidence.


What’s Included:


➔ Evening Negotiation Kickoff & Strategy Overview


Take-Home Prep & Self-Paced Resources


Day 1 (Sat): Hands-On Salary Conversation Practice


Day 2 (Sun): Offer Negotiation & Handling Pushback


2 x Group Office Hours for Q&A on your unique situations and Practice


Included:

1-on-1 Personalized Coaching Call with Annie or Colin

Proven Scripts & Templates

Lifetime Access to Materials


Interactive Community:

Slack community for ongoing questions and support


Why Trust Us?


We’re not just coaches—we’re proven experts in tech salary negotiation with a track record of real results.


💰 $10M+ Secured in Added Compensation

Our strategies have helped 300+ clients secure offer increases ranging from +$20K to +$605K—including above-band offers at companies like FAANG, Airbnb, TikTok, and many startups.


🧠 Industry Expertise from Both Sides of the Table

Annie has experience recruiting at Microsoft & Amazon, while Colin was a Sr. Director of Product at Patreon, Noom, and Udacity with big tech Director offers and CPO/VP offers at Pre-IPO companies. We’ve coached candidates and negotiated offers from both sides—giving you a complete perspective on what works.


🤝 Hands-On, Personalized Support

This isn’t theory. We provide word-for-word scripts, live practice, and direct feedback so you walk into your next negotiation fully prepared and supported.


Is negotiation really this complex?


Yes. Even C-suite executives in big tech companies we have helped have challenges negotiating on simple interactions.


Recruiters negotiate daily. Luckily, so do we.


------


Our Clients Say It Best


"Annie was an integral partner in negotiating my job offer, constantly going above and beyond to ensure I had the confidence to fight for what I deserved. She hyped me up, and pushed me in all the right ways while also respecting my boundaries in negotiation approach. I can't thank Annie enough for the unwavering support and service she provided. Strongly recommend her for anything!"

- Sr. Director of Marketing at Amazon


"Colin helped me negotiate a +$115,000 per year offer increase for the first two years and a level-up to Principal. My hiring manager said I was "one of the best negotiators" she’s come across, and I have Colin’s coaching to thank for it!

When I was fresh out of college I gleefully accepted my first offer. Years later I was kicking myself for failing to negotiate. I didn’t know how, or even that I could at the time, but I soon learned my mistake and came to realize that my financial progress year over year was all going to be relative to that initial number. I vowed never to make that mistake again. Colin gave me confidence and skills to advocate for myself and ensure I was going to be properly valued in my next job!"

- Robin Miller, Principal Product Manager at Adobe


"Colin helped me navigate a huge career leap, securing a bigger role, leveling up my responsibilities, and landing a significant salary increase—over $120K/year more than initially offered. What really stood out was how well he understood my priorities and guided me to ask the right questions and position myself strategically. Thanks to his advice, I was able to connect with key people, both to gather insights and to demonstrate my abilities. By the time I wrapped up the interviews and negotiations, not only had my level and salary significantly increased, but I felt that I was set up for success!"

- Nourhan Shaaban, Director of Product at Noom


"I was able to get a +$67,000 per year offer increase and a Staff-level role with less experience than the job listed."

- Marlon Avery, Staff Technical Program Manager at LiveRamp


"The best money I have ever spent in my life. Annie didn’t just help me negotiate better job offers—she transformed the way I approach negotiations in every aspect of my life. With her guidance, I learned practical strategies that extend far beyond salary discussions. Whether it's purchasing a car, planning home improvements, or any major financial decision, I now use the same playbook Annie taught me. Her expertise is unmatched. Annie was patient, proactive, and provided actionable steps for every scenario I encountered. During stressful conversations with HR, she stayed by my side, calmly guiding me with real-time responses, ensuring I never missed a beat. It felt like having a seasoned coach and a supportive friend in my corner. I wholeheartedly recommend Annie to anyone seeking help with negotiations—whether for job offers or beyond. The skills and confidence she helped me build are priceless, and I know I’ll continue to use them for years to come."

- Anton Panasenko


"I landed at one of the top companies on my list and increased my total compensation package by over six-figures. I chose to work with Colin and Annie because despite having a lot of success getting interviews, I had no experience appropriately negotiating compensation for the offers I did receive.


Colin and Annie helped me tremendously throughout the entire interview journey, but especially during the actual negotiation process. They were instrumental in between counter offers and having them in the background during the actual negotiation calls helped calm any nerves. This provided me the confidence to hold strong and stick with the process when it would have otherwise been very easy for me to cave and accept before the opportunity was maximized.


The service was worth every penny spent and after going through the process with Colin and Annie I can't imagine my life without their help in any future negotiation. Given how high-stakes the compensation negotiation process is, you're putting yourself at a huge disadvantage if you don't work with a team through the process.


To a skeptical friend, I'd simply ask them the last time they negotiated a job offer and was able to increase their compensation by more than six-figures on their own. The best athletes have whole teams around them to help enable their success, why would this be any different? Even people at the top of their field know how to ask for help and get the support they need to succeed.


In the end, I landed at one of the top companies on my list and increased my total compensation package by over six-figures. I can't recommend Colin and Annie enough."

Chris P. - Product Leader at Series B startup


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We’ve helped professionals at every stage—from mid-level to executive roles—achieve life-changing compensation results.


We built our negotiation service, Valued (https://feelvalued.co), to help tech professionals feel fulfilled, acknowledged, and fully valued in their careers.


This course allows us to help even more candidate, while teaching you advocacy skills that will help you well beyond job offer negotiations.


Develop transferrable skills to help you:


• Advocate for promotions and raises

• Advocate for resources and scope

• Advocate for your team and products


You deserve to feel valued. Let us show you how.

Who is this course for

01

Tech professionals (engineers, PMs, designers, marketers) preparing for job offers or navigating salary conversations.

02

Executives looking to maximize executive comp packages, including equity, RSUs, bonuses, and performance incentives.

03

FAANG and startup employees ready to negotiate a raise, improve benefits, and advocate for their value in their current role.

By the end of this course, you will…

Master Early Compensation Conversations with Confidence

Learn how to respond to salary expectation questions without weakening your leverage.

Identify and Leverage Your True Market Value

Gain clarity on your worth in the market and learn how to position yourself for above-band offers.

Handle Tough Pushback from Recruiters Effectively

Rehearse responses to the most common recruiter objections and stay in control during negotiations.

Deliver a Compelling Counteroffer That Gets Results

Practice crafting data-backed counteroffers that lead to higher offers while maintaining professionalism.

Maximize Total Compensation Beyond Salary

Understand and negotiate every part of your offer—salary, equity (RSUs, stock options), bonuses, and benefits.

Influence Offer Terms, Not Just Compensation

Negotiate for career-boosting elements like role leveling, job scope, and growth opportunities.

Receive Personalized Feedback on Your Approach

Benefit from direct coaching through group office hours and a private 1:1 feedback session.

Gain Long-Term Negotiation Confidence

Leave with tools, strategies, and mindset shifts you can apply for raises, promotions, and future roles.

This course includes

5 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 30—Feb 2

    Jan

    31

    Day 0: New Rules of Negotiating In 2025+ & Orientation

    Fri 1/311:00 AM—3:30 AM (UTC)

    Feb

    1

    Day 1: Handling comp expectations questions, mock negotiations, Q&A.

    Sat 2/16:00 PM—11:00 PM (UTC)

    Feb

    2

    Day 2: How to respond to an offer, build advocacy, counteroffer, deal with pushback, and choose the right offer.

    Sun 2/26:00 PM—11:00 PM (UTC)

Week 2

Feb 3—Feb 6

    Feb

    5

    Office Hours: Group Q&A - Go deep on your unique situation.

    Wed 2/51:00 AM—3:00 AM (UTC)

    Feb

    7

    Office Hours: Guest speaker, mock negotiations, Q&A.

    Fri 2/71:00 AM—3:00 AM (UTC)

What people are saying

        Annie was an integral partner in negotiating my job offer, constantly going above and beyond to ensure I had the confidence to fight for what I deserved. She hyped me up, and pushed me in all the right ways while also respecting my boundaries in negotiation approach. I can't thank Annie enough.
Liz

Liz

Sr. Director of Marketing, Amazon
        Colin helped me negotiate a +$115,000 per year offer increase for the first two years and a level-up to Principal. My hiring manager said I was one of the best negotiators she’s come across, and I have Colin’s coaching to thank for it!
Robin Miller

Robin Miller

Principal Product Manager, Firefly AI at Adobe
        Colin helped me navigate a huge career leap, securing a bigger role, leveling up my responsibilities, and landing a significant salary increase—over $120K/year more than initially offered. What really stood out was how well he understood my priorities and guided me to ask the right questions.
Nourhan Shaaban

Nourhan Shaaban

Director of Product at Noom
        The best money I have ever spent in my life. Annie didn’t just help me negotiate better job offers—she transformed the way I approach negotiations in every aspect of my life. With her guidance, I learned practical strategies that extend far beyond salary discussions.
Anton Panasenko

Anton Panasenko

        I landed at one of the top companies on my list and increased my total compensation package by over six-figures. I chose to work with Colin and Annie because despite having a lot of success getting interviews, I had no experience appropriately negotiating compensation for the offers I did receive.
Chris P.

Chris P.

Product Leader
        Recommend Annie to anyone who needs negotiation help! She sent me notes about how to reply when HR asked about your salary expectation etc. While I was very nervous on a call with HR to discuss the offer and salary forgetting what to say next, she stayed on the call and typed so fast to help me navigate it perfectly!
Ruby Zhang

Ruby Zhang

        Great coach and negotiator I worked with Annie for a VP of Product Management role at a startup during which Annie coached me on negotiation of TC, and eventually helped me achieve the desired outcome. Annie is passionate about work and can truly think from customers' benefits perspective. I'd highly recommend Annie.
VP of Product

VP of Product

VP of Product Management at Startup
        With Colin's guidance, I secured an offer that exceeded my expectations: a $67,000 per year increase in compensation and a Staff-level position, despite having less experience than the job listing required. Colin's invaluable mentorship. Colin's invaluable mentorship transformed my job search and career trajectory in ways I never thought
Marlon Avery

Marlon Avery

Staff TPM at LiveRamp

Meet your instructor

Annie Murray

Annie Murray

Drawing on my recruiting experience at Microsoft and Amazon, I've coached over 250 clients at tech companies, including FAANG, TikTok, Airbnb, Jane Street, and many startups. I helped a client secure a +$240k increase on a Google offer and negotiated up-levels to the coveted L7 FAANG position.


Colin Lernell

Colin Lernell

I have negotiated from the other side of the table as a Sr. Director. I have personally negotiated private & public Senior to VP offers, and I have helped candidates like you negotiate millions in offer increases. I also coach leadership candidates on long-term career planning and job searches, so I know that the negotiation and offer decision is about more than just money.

A pattern of wavy dots

Join an upcoming cohort

Master Salary Negotiation & Offer Decisions: IC to Executive

Founding Cohort

$875

Dates

Jan 31—Feb 7, 2025

Payment Deadline

Jan 30, 2025

Don't miss out! Enrollment closes in 4 days

Get reimbursed

Course schedule

1 week

  • Thursday, January 30

    5:00pm - 7:30pm PT

    Day 0: Icebreakers, overview, theoretical foundation, Q&A.

  • Saturday, February 1

    10:00am - 3:00pm PT

    Handling comp expectations questions, mock negotiations, Q&A.

  • Sunday, February 2

    9:00am - 6:00pm PT

    How to respond to an offer, counteroffer, dealing with pushback.

  • Tuesday, February 4

    5:00pm - 7:00pm PT

    Office Hours: Group Q&A

  • Thursday, February 6

    5:00pm - 7:00pm PT

    Office Hours: Guest speaker, mock negotiations, Q&A.

Free resource

42 minutes of $10M negotiation advice

Insights from 15+ Years of Tech Leadership & 200+ Successful Negotiations


"After negotiating over $2M/year in tech offers and advising countless others, I'm sharing the exact frameworks that work - from startup equity to FAANG compensation packages."


Inside this video:


FRAMEWORKS


The Like-Deserve-Justify-Win Formula:

Why most people leave money on the table


The Pre-Offer Power Matrix:

How to control the negotiation before it starts


Company Psychology Map:

Understanding compensation philosophies at different company stages


...and more

Sign up for free

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Join an upcoming cohort

Master Salary Negotiation & Offer Decisions: IC to Executive

Founding Cohort

$875

Dates

Jan 31—Feb 7, 2025

Payment Deadline

Jan 30, 2025

Don't miss out! Enrollment closes in 4 days

Get reimbursed

What tech professionals & executives have to say

What tech professionals & executives have to say

Frequently Asked Questions

$875

4 days left to enroll