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Overcoming Portfolio & Interview Struggles

Hosted by Alicia Zhong

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What you'll learn

Struggle to build portfolios that stand out?

Learn how to structure case studies that highlight your strengths, while telling the story that gets you noticed.

Difficulty in acing case study interviews?

Practical storytelling frameworks for building case study slides and scripts.

High competition leading to being overlooked?

Learn how to position yourself confidently in front of recruiters.

Why this topic matters

Are you struggling to craft a portfolio that truly represents your skills and lands you that first interview? You're not alone. This lighting lesson is designed for product designers and researchers like you. With hands-on storytelling frameworks, you'll build a portfolio that not only tells your story but also aligns with what hiring managers are looking for.

You'll learn from

Alicia Zhong

UX Career Mentor • Principal UX Researcher ex. Capital One, AutoDesk

Alicia Zhong is the founder and principal user researcher at Future Insight Group. She specializes in cross-cultural research in APAC countries, focusing on identifying complex human behaviours within their context. The insight it generates informs and inspires product design, strategy, brand, and government policy.


With almost 8 years of experience in UX design research, Alicia has collaborated with clients such as Capital One, Autodesk, Prudential, and WSIB. Her work has been recognized and honored by the Core77 Service Design Awards.


Aside from work, Alicia is a UX career mentor who is dedicated to helping BIPOC early-career product designers and researchers land their first job. Being an immigrant herself, she understands the challenges and obstacles that individuals face when trying to break into the UX industry. Her goal is to promote diversity and foster the growth of a more inclusive and ethical future.

Previously at

Capital One
Autodesk
Prudential
Wsib

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